If you are thinking about implementing a blogging strategy into your marketing plan, that's great. But you need to consider a few things before asking how to start your business blog, or why to start at all. Ask yourself these questions.
1. Why is your business blogging?
By asking yourself the reason for starting a blog in the first place, you might have a better time figuring out what type of blog you want to start. If you're planning to write about things like your work, your clients, your successes and failures, then a business blog is probably right up your ally. But if you are looking for a venue to vent about what just happened on Jon and Kate plus 8, or Housewives of Fargo, North Dakota, then there are plenty of free blogging platforms out there made for more recreational blogging pursuits.
2. Does your organization benefit from search?
Sounds like a dumb question, but maybe your company doesn't have any reason to show up in the search index. Compendium has a proprietary "compending" feature that organizes content based around certain keyword phrases that an organization will target based market research specific to their needs. However, if your company doesn't have any reason to even rank in search, then, well, maybe it's not for you.
We are often hard pressed to find a business that wouldn't really benefit from ranking on the keywords that their prospects are searching for, but I'm sure there are some organizations that don't need to boost their search rankings. But as pro blogger and social media expert Doug Karr put it, "If your potential customers have access to a web browser, you should be blogging."
To see if blogging to generate demand, drive leads and revenue are right for you, set up a demo and you'll receive a free $50 Starbucks Gift Card for the effort!
1. Why is your business blogging?
By asking yourself the reason for starting a blog in the first place, you might have a better time figuring out what type of blog you want to start. If you're planning to write about things like your work, your clients, your successes and failures, then a business blog is probably right up your ally. But if you are looking for a venue to vent about what just happened on Jon and Kate plus 8, or Housewives of Fargo, North Dakota, then there are plenty of free blogging platforms out there made for more recreational blogging pursuits.
2. Does your organization benefit from search?
Sounds like a dumb question, but maybe your company doesn't have any reason to show up in the search index. Compendium has a proprietary "compending" feature that organizes content based around certain keyword phrases that an organization will target based market research specific to their needs. However, if your company doesn't have any reason to even rank in search, then, well, maybe it's not for you.
We are often hard pressed to find a business that wouldn't really benefit from ranking on the keywords that their prospects are searching for, but I'm sure there are some organizations that don't need to boost their search rankings. But as pro blogger and social media expert Doug Karr put it, "If your potential customers have access to a web browser, you should be blogging."
To see if blogging to generate demand, drive leads and revenue are right for you, set up a demo and you'll receive a free $50 Starbucks Gift Card for the effort!
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