this one time someone said something along these lines: "if you don't set your blogging goals, you'll probably stop blogging after a few months." if nobody's said that, you can quote me on that.
I've seen it quite a bit, and I would bet that most blogs out there today are inactive. I personally have started a few blogs that I just sort of got bored with, forgot about, lost interest, couldn't remember the password, went too long without updating... Tons of excuses. The real reason is that I didn't have a real agenda or purpose.
There's some Technorati figure about the number of blogs started every day... It's mind blowing, thousands and thousands. I would wager that within a year, or even a month, the initial excitement wears off, and the blog enters its state of neglect. As marketers many of us are guilty of jumping onto the trendiest new technologies out there, because everyone else is doing it and we don't want to fall behind. But when we start implementing tactics just for the sake of using them-- like adding your company to Facebook, or Twitter without really asking ourselves, "why", we could be wasting our time.
That said, for a business looking to start a blog, I encourage you to ask yourself... what for? Set your blogging goals before you implement your blog and the outcome will be not only more meaningful, it will be easier to maintain and easy to track your results.
There are many valuable reasons to start a corporate blog, from search engine optimization to generating leads and humanizing your marketing, but if you're doing it just to do it, you're missing the point and the blog is likely to putter out before you ever see the results that are very real and very attainable with a strong blogging strategy.
I've seen it quite a bit, and I would bet that most blogs out there today are inactive. I personally have started a few blogs that I just sort of got bored with, forgot about, lost interest, couldn't remember the password, went too long without updating... Tons of excuses. The real reason is that I didn't have a real agenda or purpose.
There's some Technorati figure about the number of blogs started every day... It's mind blowing, thousands and thousands. I would wager that within a year, or even a month, the initial excitement wears off, and the blog enters its state of neglect. As marketers many of us are guilty of jumping onto the trendiest new technologies out there, because everyone else is doing it and we don't want to fall behind. But when we start implementing tactics just for the sake of using them-- like adding your company to Facebook, or Twitter without really asking ourselves, "why", we could be wasting our time.
That said, for a business looking to start a blog, I encourage you to ask yourself... what for? Set your blogging goals before you implement your blog and the outcome will be not only more meaningful, it will be easier to maintain and easy to track your results.
There are many valuable reasons to start a corporate blog, from search engine optimization to generating leads and humanizing your marketing, but if you're doing it just to do it, you're missing the point and the blog is likely to putter out before you ever see the results that are very real and very attainable with a strong blogging strategy.
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