What should a business blog look like? Well let me ask you this, what do you want it to look like?
I think a lot of times we go with what we we've seen, and that is okay, but it can also be very limiting. I would say most business blogs have a very professional, clean, business blog look. That's ok.
But your blog should reflect your brand, your ness. So don't be afraid to be expressive. Think about things that you personally like when you see other blogs. If you think your brand or your blog would benefit from a little makeover, or a new feature here and there, then go for it.
I'm going to start writing about these bits of inspiration-- blog design elements that work and that we might want to consider implementing ourselves.
The first element of blog design inspiration is the use of fatty images. Big honkin' images, that have uniform dimensions or widths give a really clean, polished, but bold look.
Take this ISO50 Blog, of graphic designer, Scott Hansen. What I really like is the simplicity in design from top to bottom.
The blog is engaging because he uses tons of full-sized images. And, being an incredibly talented designer (check out the dude's portfolio for crying out loud! enviable!), he keeps a very consistent look and feel throughout. I mean immaculate. The images are all the same width, which makes for an easy read, especially if you're more of an... ahem... visual reader.
The beauty of our Compendium image uploader, is that it has a max width, and if an image is larger, it will automatically scale it down to that width-- 640px in our particular case.
In summary, use big images if that works for your business blogging purposes, because they look awesome and some of us don't like to read.
I think a lot of times we go with what we we've seen, and that is okay, but it can also be very limiting. I would say most business blogs have a very professional, clean, business blog look. That's ok.
But your blog should reflect your brand, your ness. So don't be afraid to be expressive. Think about things that you personally like when you see other blogs. If you think your brand or your blog would benefit from a little makeover, or a new feature here and there, then go for it.
I'm going to start writing about these bits of inspiration-- blog design elements that work and that we might want to consider implementing ourselves.
The first element of blog design inspiration is the use of fatty images. Big honkin' images, that have uniform dimensions or widths give a really clean, polished, but bold look.
Take this ISO50 Blog, of graphic designer, Scott Hansen. What I really like is the simplicity in design from top to bottom.
The blog is engaging because he uses tons of full-sized images. And, being an incredibly talented designer (check out the dude's portfolio for crying out loud! enviable!), he keeps a very consistent look and feel throughout. I mean immaculate. The images are all the same width, which makes for an easy read, especially if you're more of an... ahem... visual reader.
The beauty of our Compendium image uploader, is that it has a max width, and if an image is larger, it will automatically scale it down to that width-- 640px in our particular case.
In summary, use big images if that works for your business blogging purposes, because they look awesome and some of us don't like to read.
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