Have you ever gotten to a blog, or a site, and it seemed like a relevant link, and it probably is... But when you get to the blog, your head just felt like exploding? Mine almost did a few minutes ago, so I clicked a red "x."
This was a great article, I think. It's called, "E-Commerce Site Design: Setting Up Blogs for Business."
The site is clearly heavily trafficked, which is probably why there is just sooo much information on the page. At a certain point, it's probably just really hard to, you know, find a place for all of it.
For a business blog, (and I think it was Doug Karr who broke this down for me one day) the design emphasis should be placed on the actual content area, making it as legible as possible, to give searchers what they're looking. And anyone please correct me if I'm totally wrong...
From there, give them some options, some reasons to stick around, or even better, some compelling calls to action to convert on. But first, give them what they were looking for in the first place. Instead of thinking about how many ads you can fit on your blog, think about how helpful you can make your blog to visitors. This will hopefully help you out in the long run.
This was a great article, I think. It's called, "E-Commerce Site Design: Setting Up Blogs for Business."
The site is clearly heavily trafficked, which is probably why there is just sooo much information on the page. At a certain point, it's probably just really hard to, you know, find a place for all of it.
For a business blog, (and I think it was Doug Karr who broke this down for me one day) the design emphasis should be placed on the actual content area, making it as legible as possible, to give searchers what they're looking. And anyone please correct me if I'm totally wrong...
From there, give them some options, some reasons to stick around, or even better, some compelling calls to action to convert on. But first, give them what they were looking for in the first place. Instead of thinking about how many ads you can fit on your blog, think about how helpful you can make your blog to visitors. This will hopefully help you out in the long run.
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