Blogging impact by design

I stumbled upon this article Can Technorati Beat Google at Blog Search? from MediaShift. I read it because it was written a week ago.

One thing that caught my eye had to do with what we tend to ask (perhaps internally) for when we're searching blogs. And that is, when was this post written?

The article quotes Technorati CEO Richard Jalichandra:

"99% of all blog searches aim for something less than six months old. About 92% are looking for something less than a month old and over 70% are looking for something a week old."

So true for me. A lot of times, the first thing I look at is the headline. Next I see when it was written. In such a fast paced age of evolution online, I tend to judge the book by its publication date. A bad habit? Maybe. There's obviously tons of still relevant stuff that was written 2+ years ago. But I still do it.

I tend to dismiss things that were written in 2006 or before. I hesitate to read things written in 2007. I read the stuff that was written within the past month.

Snooty right? Apparently I might not be alone.

What does this have to do with your business blog? Well, fresh content not only appeals to the search engines, it appeals to the human eye. Something to consider in evaluating your own corporate blogging practices.