Blogging impact by design

I'd like to introduce Sasquatch, our really big footer.

The goal of our footer is, let's face it, to increase conversion. But really, it's about usability, giving our visitors more options to find what they're really after. The longer someone can spend on our blog, the longer we can show them that we're experts, and that our blog software is the best search acquisition tool for the buck.

"Project Sasquatch" is one of our continuations in a big focus on-- and experiment with-- our points of conversion on our company blog. We started to notice that more and more progressive sites and blogs have really chunky footers, with lots of helpful info, like links to helpful posts, news updates, a little info about the site... general "goods."

And why not?!

Our blog is not only a place for us to talk about business blogging, but let's face it, compendium's blog is used as a customer acquisition tool, through search. So if someone is looking for general information on "business blog software," we want to provide them with what they're looking for. The more options we give, throughout the blog, with attention to usability and hierarchy etc, the more chance they will have of finding exactly what they were looking for.

I genuinely hope it helps.

So, please, stay awhile.