I might continue this series actually, because I have a ton more bookmarks than I thought. These are all blogs, sites, and hybrids therebetween that really help me think about what good design is, or perhaps help me achieve it.
IDEO is an agency I believe who really has a slick design for their blog/site. While you might say it has a lot going on visually, the grid based setup is really helpful in readability throughout, and the company implements usability through and through, with a super cool Breadcrumb technique, the site is easy to get around. Great content, they have a lot of interesting stuff to say on design in general.
PSDTUTS is another solid tutorial site for designers focused on Photoshop (hence the PSD) so it might not be for everybody. Even if you arent yourself a designer, however, you might find some serious visual inspiration as the site has been around for awhile and has also extended to include other programs, like Flash, and Vector based programs in their network of tuts...
In sum...
Again, if you want your blog to convert, look to some of these examples to see what they're doing to boost their own conversion on their blogs. Remember, even though they're giving away lots of awesome content, they too are seeking conversion, so see what these designers are doing next time you're considering your business blog conversion rates.
Again, to recap on the theme of this series, business blogging is probably more deserving of good blog design and aesthetics than we might think. While a business blog should reflect the brand and maintain graphic standards, it should be a doorway for the visitor to ACT... CONVERT... get to the site. Good design is important, again, It's more than just eye candy!
IDEO is an agency I believe who really has a slick design for their blog/site. While you might say it has a lot going on visually, the grid based setup is really helpful in readability throughout, and the company implements usability through and through, with a super cool Breadcrumb technique, the site is easy to get around. Great content, they have a lot of interesting stuff to say on design in general.
PSDTUTS is another solid tutorial site for designers focused on Photoshop (hence the PSD) so it might not be for everybody. Even if you arent yourself a designer, however, you might find some serious visual inspiration as the site has been around for awhile and has also extended to include other programs, like Flash, and Vector based programs in their network of tuts...
In sum...
Again, if you want your blog to convert, look to some of these examples to see what they're doing to boost their own conversion on their blogs. Remember, even though they're giving away lots of awesome content, they too are seeking conversion, so see what these designers are doing next time you're considering your business blog conversion rates.
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