Blogging impact by design

BBC teams up with the Gorillaz creators Damon Albarn and Jamie Hewlett for a pretty sweet rendition of an Ancient Chinese folk tale, "Journey to the West." If you weren't stoked about the upcoming games, and if you can get down on some tasty beats and stunning visuals, this might just get you in the mood.

To me this shows that creativity doesn't need to be confined to a 30 second tv spot. This particular video has only been up on YouTube for a little over one week and has 355,000 something views. Like Chris Baggott commented on Greenfield Liquor's approach to blogging for business, video can be a powerful and fun approach to communicating your message.

Compelling content (like a monkey flying on a cloud and kicking ass all the way to Beijing) will get mad views. This voracious viewage will stir up some crazy conversions once the traffic floods into the target homesite from the place where the killer content is held (ie YouTube or your better yet, your very own Compended blog). These crazy conversions turn into radical return on investment. Shizzam.

BBC can track the real return on their ill investment just by tracking the number of views on YouTube and the traffic flooding in to their site thanks to their mind-blowing content.

CONTENT DRIVES TRAFFIC. Know this.

Get your games on!