You're not the champion of blogging in your company, yet you've been asked to create a blog and post every few days. "Who, me?" you ask. How do you overcome this hurdle?
- Visit with your blogging champion (your supervisor?) to get a clear understanding of what the company goals are with regard to blogging in your business.
- Agree on a specific topic for your blog.
- Be sure your supervisor uses your strengths and is not asking you to accomplish the impossible.
- Ask for some resources on corporate blogging.
Use those tips as a starting point. You surely won't be a productive blogger if you aren't convinced it's the right thing to do. Ask your supervisor for some time to do your research. Once you've warmed up to the idea, jump right in - the water's fine!
