As I strive to deliver services and support to help you meet your organization's goals through the use of our blogging platform, I'll be seeking out success stories. How do you define success through blogging? First, you have to have a solid strategy and employ blogging best practices. Then, you'll need a measurement device and have checkpoints in place to help you make adjustments.

I know you must be thinking, "This is starting to sound harder than I thought it would be." If you are already making sound business decisions by measuring other initiatives, simply apply those practices to your blogging strategy. Be sure to decide ahead of time if you plan to tie blogging to your bottom line, or consider it as a way to increase your brand's visibility through word of mouth, search engine positioning, press mentions and traffic to your blog.

Now, your blogging platform of choice should not complicate your process. In fact it should simply be a tool to help you reach your end game. That's why our focus will continue to be providing a simple to use solution that enables you to concentrate on your goal. Let's face it; blogging is out of its infancy, hurtling towards maturity. With apologies to Kit De Luca, "you just can't turn tricks forever."

I encourage you to check out these other resources on the ROI of blogging as you develop your business strategy. And prepare yourself; I may call on you to be my first case study!