So what is this compending business anyway? For a few of our beta clients the compending concept has taken some explanation, giving us the opportunity to step back and re-evaluate how we're presenting a key component of our blogging software.
Our differential advantage over other blogging platforms is that we are easy to use blogging software, and our technology automatically structures and organizes blog content in the ideal way for search engines. For you as a new or potential client this all happens behind the scenes. The result can be described as a "master listing" that combines and organizes all blog posts. That's compending! It's really all transparent to you, the client. But the results aren't so transparent:
When you write a blog post, you include specific keyword phrases we identify during your initial setup, helping to win keyword searches. That's the real benefit! You win those keyword searches and expose more people to your brand and to your organization. And by working with easy to use blogging software, as much of the work as possible is done for you.
Webster defines "compendium" as a list of a number of items, a collection or compilation. Here are some other words and phrases that work as well: aggregate, combination, taking all units as a whole, a list of a number of items.
What else might help to explain and illustrate this concept?
