Did you see the article pointing out that several of the presidential candidate's web sites do not follow common practices for search engine optimization? That really came as surprise to me since you'd think the campaigns would have plenty of resources (i.e. money) to make sure they'll be found on search engines. This brings up the point that even those with limited resources can be found on the web, leveling the playing field for businesses of all sizes.
If you're just starting out in business, you likely have a web site. You'd be well advised to have a blog as well, since blogs naturally follow best practices for search engine optimization. Your frequent posts on the topic of your business, your products and your services helps you win the search just like those "big companies" that may have way more resources than you do to devote to your web presence.
And you know by now that Compendium's blogging solution makes it even easier for you to get your company noticed. We have a built-in administrative layer that opens the door for many of your employees to be content providers. The more, the better!
