I was meeting with a new client today and we were talking about his goals for blogging. This client is a manufacturer’s representative and sells within a given territory. As he travels this territory he has developed good relationships with his clients and wants to reach out to them on a more frequent basis. Admittedly, his folksy charm helps retain those relationships and he wants to carry that charm through to his blog.
Our conversation then turned to his goals for performing in search. While this is important to him, winning search is not his primary goal. As I explained how beneficial his blogging will be for search, his understanding increased and the light bulb turned on.
Blogging for business truly does get you two for one. If your primary goal is reaching current customers through a more personal channel, start a blog. At the same time, you’ll be blogging for search and exposing more people to your business.
Interested in finding out more about our easy to use blogging software? Contact us and request a demonstration. We’ll be glad to assist you, whether your goal is to improve customer relationships, search engine optimization, or both!
