Compendium Client Services

I was just speaking to one our our success managers about the ability to measure. Yes, we can measure everything. We set an expectation with our employees early-on that we set goals, track results, and check progress to help manage our business. Our business consists of employees, customers, and of course "the company." We set goals for all three areas. Let's talk customers:

Setting goals for our customers may sound tricky, but we pull the rabbit out of the hat by focusing our clients first on their overall goals, then remind them how corporate blogging fits in. All of our clients are blogging for a purpose, and going back to that purpose gets our customers right back on track. More specific goals are then set; a simple one is post frequency. We know a direct relationship exists between frequently updated content and search engine rank. For enterprise blogs, content contributors must be involved in the process and understand the overall blogging goals the company has set. If you don't have engaged employees adding content to your blog on a regular basis, certainly the ability to meet your goals will slip away.

Lesson: keep your employee bloggers engaged, set goals, share successes and keep them involved in the business. It is their content, after all, that plays a large role in the success of your business blog.