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Listening to a teleseminar today with Seth Godin promoting his new book, Meatball Sundae: Is Your Marketing out of Sync?, corporate blogging was mentioned a few times. Others on the panel were Dan Pink, Rich Sloan and Debbie Weil and the conference attracted over 2,000 listeners, according to the organizers.

Back to corporate blogging, Seth mentioned something that I took away from the call - and that is when you start blogging, your blog is going to change you - you realize you have to say something worthwhile, something that will be worthy of reading, something remarkable. Seth reiterated that remarkable means "worth remarking about." (This may be review for those of you that follow Seth.)

As a corporate blogger, you have to set yourself apart and set your products apart. Isn't this what marketing is all about? Seth's point was when you start blogging, you suddenly realize you are talking to humans, real people that may visit your blog and read your words. So you better have something worthwhile to read. Just like you better have something worthwhile to sell to your customers. Then as your readership grows, you have to sustain that level of uniqueness that attracted people to your blog in the first place, just like you need to continue to innovate in your given field. Does your business blog continue to innovate along with your marketing programs and your products and your company?

I found the seminar to be worth my time by simply reminding me of those points, and now that blogging is part of marketing, blogging benefits you and your company when you are remarkable.