As I was reading an article that covered how to use various forms of social media to help promote your business, like blogs, podcasts, YouTube, MySpace, etc., it occurred to me that a basic checklist on how to promote blogs would be good to visit. I encourage you to expand your opportunities for success by getting the word out about your blog using the resources that are available to you.
By following best practices, as well as through the compending process (for Compendium Software customers), your blog is already search optimized with its keyword rich, frequently updated content. Using a combination of search engine and social marketing optimization is the best way to promote and generate traffic to your blog. Here’s the basic list:
- Add a link to your blog in your email signature
- Add link to all of your existing web sites
- Post a news item to your web site announcing the new blog (include links)
- Add the link to all of your existing networking sites (LinkedIn, FaceBook, MySpace)
- Add a story to your email newsletter (include link to blog in all future email newsletters)
- Read other blogs and when appropriate, leave a comment (often you can link back to your blog)
Do you have more to add? Please let me know.
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