I held a webinar with a group of Compendium’s customers last week, the topic was Jump Starting Your Blog. I’m finding our customers have a broad range of knowledge about blogging (many classify themselves as beginners) so the material presented started with making sure the blog authors had answers to the following questions before they published their first blog post:
  1. Why do I want to blog?
  2. Who is my audience?
  3. What do I want to achieve?
Even the easiest to use blogging software won’t accomplish your goals without you having the roadmap first! The webinar is only the beginning of the types of training programs our business customers have access to in order to help them achieve blogging success. We’ll soon be providing more customized services, closely matching the customer’s level of experience. Feedback from this webinar was very good, and I’m looking forward to tracking the level of success achieved by the attendees.