Have you noticed the proliferation of live blogging? Maybe I'm just paying more attention now and take more notice to the live blogs posted from the recent Consumer Electronics Show (CES) or the Detroit Auto Show, the keynote address at MacWorld 2008, and more than ever at sporting events like NFL playoff games.
How might this apply to corporate blogging? Maybe you're at an industry conference or trade-show as an attendee. If you were attending a conference and were assigned to post a synopsis from the back row or between sessions, wouldn't you pay much closer attention to the content? Would you pay attention in a different way? Live blogging would benefit your corporate bloggers, encouraging them to think as a journalist, sharpening their listening skills while determining how the session they are attending fits into your organization's needs or the needs of the industry. They might even ask questions and listen to other's questions and comments in a new way.
Live blogging in this sense then engages the blogger in a new way. Adding the responsibility of live blogging to their attendance at a conference also populates your organization's blog with relevant content, informs the blog's readers of the latest information coming out of the conference, and serves as a journal of notes for the employee to assemble for use in further decision making.
So, yes, live blogging can fit in to your organization, but don't try it from the board room!
How might this apply to corporate blogging? Maybe you're at an industry conference or trade-show as an attendee. If you were attending a conference and were assigned to post a synopsis from the back row or between sessions, wouldn't you pay much closer attention to the content? Would you pay attention in a different way? Live blogging would benefit your corporate bloggers, encouraging them to think as a journalist, sharpening their listening skills while determining how the session they are attending fits into your organization's needs or the needs of the industry. They might even ask questions and listen to other's questions and comments in a new way.
Live blogging in this sense then engages the blogger in a new way. Adding the responsibility of live blogging to their attendance at a conference also populates your organization's blog with relevant content, informs the blog's readers of the latest information coming out of the conference, and serves as a journal of notes for the employee to assemble for use in further decision making.
So, yes, live blogging can fit in to your organization, but don't try it from the board room!
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