In my last post I mentioned how you can get to know your employees by inviting them to blog. I didn't get a chance to explore further the added benefit of increasing employee morale through blogging. Taking a quick tour through our office and stopping at Ali's desk, I mentioned that since our employee base has grown substantially over the past couple of months, so has the number of blogs within our blog network. Ali, not lacking in enthusiasm about blogging, exclaimed "I know! I can't believe the amount of content that is being added to our company blogs."

Since Ali is our champion of blogging best practices, she has put in place the opportunity for all of us to blog 2 or 3 times a week. It's no surprise our employees feel more closely connected to the company, and to our clients. When we are all using the blogging tools we sell and support, we see the updates to the software and can better support our product and address any blogging problems our clients might have.

Having everyone blogging in our company also helps to close any gap that may exist between departments, and as we grow, ensuring an open channel of communication becomes increasingly important. Since we're now all bloggers, we have an immediate connection. I can't recommend enough that you consider the benefits of blogging within your company. Not only do you see benefits through search engine optimization, but also your employees have a higher level of morale by contributing to the success of the organization.