In what is developing into a series of posts about employee blogging, today I am recommending your company have a blogging champion. This person is in charge of your blogging efforts, and motivates others to continue adding great content to your company blog.Since our success management staff speaks to our clients on a regular basis, one of the blogging tips we're recommending includes this idea of having a blogging champion. Simply an email reminder at a certain time and frequency that shares blogging success, some simple blogging best practices, and even some ideas to concentrate on to further your organization's blogging goals is all it takes to keep blogging at a high awareness level in your company.
Your valuable content providers - your employees - are very busy and don't need to be burdened with too much information. And certainly easy to use blogging software is a must. A blogging champion should know the complete blogging strategy and work with other organizational leaders to ensure the strategy meshes and complements current marketing initiatives.
So, do you have a blogging champion?
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