After spending the last two days at the ExactTarget user conference I can see very clearly that corporations are hungry for effective ways to reach their customers. Compendium had a booth in the vendor expo where I was able to explain the benefits of our enterprise blogging software. Attendees including those representing advertising agencies, banks, the health care industry, publishers and retailers (to name a few) showed great interest when visiting the booth for more information. As suspected, many companies “get it” but are not sure how to get started. Our blogging software certainly provided the solution!
We also took this occasion to introduce our new website as well as our refreshed logo (we’re now using “blogware” instead of “software” in our name to more clearly define our software as a service model). The most valuable experience for me was to listen to the needs of the various marketing professionals, learn something about their company and be able to help them fit blogging into their overall strategy for improving their business. How does blogging fit into your business?
We also took this occasion to introduce our new website as well as our refreshed logo (we’re now using “blogware” instead of “software” in our name to more clearly define our software as a service model). The most valuable experience for me was to listen to the needs of the various marketing professionals, learn something about their company and be able to help them fit blogging into their overall strategy for improving their business. How does blogging fit into your business?
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