Trying to keep up with the latest marketing concepts? You might find they're not as new as you thought. Marketing guru Shel Israel claims to have used the term conversational marketing over 10 years ago, referring to a way to cut through the hype of what was to become the buzz of the dot-com era. He stated that customers would respond better to simple conversation than "in-your-face" marketing that seemed to prevail at that time (and still does). How is conversational marketing implemented? Through people in your organization reaching out through various forms of social media like enterprise blogging, wikis, social networking sites and by using video stories. This allows you to reach the masses without shouting at them. Of course "conversation" implies completing the feedback loop by listening - all forms of conversational marketing must include a way for the customer to communicate back to you. Is it time for you to start listening? Start the conversation with our easy to use blogging solution, then add a more personal element through video stories. Learn how some of Indiana’s brightest entrepreneurs are using video to start the conversation at http://indianaentrepreneur.tv/.
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