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Blogging to Recruit College Students

Tuesday, October 23, 2007 by Marty Bird

This falls under the category “every organization in the world should be blogging.”

Indiana UniversityToday I met with Legene White from Indiana University. She is the director of alumni affairs for the department of Telecommunications at Indiana University. Our conversation turned to blogging and how college campuses could benefit. Think of it! Here is a short list we came up with: Recruiting, fund raising, class management, departmental promotion, varsity sports teams, intramural sports, student associations, fraternities and sororities, alumni associations . . . should I go on? All of these organizations under the college campus umbrella could have multiple bloggers publishing content that would ultimately benefit the university.

Turning specifically to recruiting, what better way for a potential student to find out about campus life than through a university run blog that features current students writing about their experiences?


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