I was watching the Today show this morning and they had a special on Twitter. Of course, it peaked my interest, given the industry I work in and I took down a couple notes on what they were saying. So what is twitter you may be asking? In the words of the Today show Twitter is “a cross between texting and blogging” and it’s based on “what you are doing”. They also said to think of it as a “mass text” updating all the people who follow you. So now that you know what it is, the real question is:
To Tweet or not to tweet?
With all of the things to read on the internet: blogs, facebook, news, etc. do you really have time for Twitter? I think if you have the time and enjoy it, sure, Twitter can be a great way to connect with people and share your opinion with others. But, if your resources are limited and you need to choose one tool that will increase your search engine visibility, Compendium blogs are a great way to go.
If your number one goal is marketing your business and reaching out to potential customers, you need a tool that does this the best. Compendium blogs aren’t just a social media tool, they help organize your content in a way that is search engine and user friendly. We focus your content on the words people are searching on. So in the end, Twitter is not a bad thing at all, and from what they showed on the Today show it looks like a lot of fun. They showed how it can be a great tool for celebrities and thought leaders to get their opinions across. But for everyone else out there, with only 20 minutes a day to focus on marketing, there is a need to be a little choosier with where to spend resources. Maybe there just isn’t enough time in the day for twitter.
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