User-Friendly Blog Software

I had a great eye opening experience over the weekend that directly relates to my job here at Compendium. My fiance and I wanted to use a blog platform instead of the standard wedding website provider templates. I first started on Wordpress since I knew that they have amazing features, plug-ins, multiple page designs, and more. After about 2 hours of trial and failure, I moved onto the try Blogger. Blogger seemed to be much more user friendly and allowed me to download more creative templates. In the end, we will stick with our blogspot wedding page.

This experience got me thinking about the objections that I hear while working to bring new clients onto our business blogging platform. Here are two that I hear often:

We just don't have the personell to help put up good, frequent content.
Well, we're hiring a new PR director who will most likely manage the blog.

My wedding blog experience gave me new insight into these issues that often lead to pushing out a decision to choose Compendium. First, our platform is desiged to free up employees to blog. With the secure work flow built into the platform and the user interface tools (content ideas and keyword density meter), Compendium's blog software answers this objection. Once this is in place, it should be just as easy to write about your business as it is for me to write about my wedding.

For the second objection, I now understand why businesses pawn the ownership of a corporate blog onto other departments and co-workers. IT IS A PAIN TO START A BLOG WITHOUT HELP! I have new respect for our client success team who can create an entire business blog network in 10 business days. This set-up, design, monitoring, reporting, and peace of mind is simply icing on the cake since the real value proposition of our platform is the SEO around revenue driving search terms for a business.

So when you're thinking; Is it worth it to outsource our company blog? If getting found by your target online market, converting at a high rate, and humanizing your marketing efforts isn't enough reason, the simplicity that Compendium brings to starting a business blog is worth it all by itself.

Comments for Is it worth outsourcing your corporate blog?

Monday, August 10, 2009 by Catherine White:: Great read, and agree I have renewed respect for anyone who sets up a business without external help. My biz blog has only been launched a month and I'm satisfied with it's progress. I've not asked family to comment, as I want a solid progress report. So far so good, except there is a great deal of thought and effort required with a biz blog. I've been enlisted to set up a clients blog, and for sure they made the right decision. Good read.