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Cuil Search Engine: An Outsider's Review

Tuesday, July 29, 2008 by Jenni Edwards
Another search engine?  Are we really in need?  Maybe if it is drastically better, maybe if it makes my life easier; but in general I am not sitting there wanting a new search engine, but I also have to assume that most marketers aren't sitting wanting for a corporate blogging tool --- it's my job to show them that they need one.  So has Cuil convinced me to switch from Google?  Not quite.  Although Cuil was founded by Google engineers and brags about the increased number of pages that are combed through and the ability to search the so called 'deep web'.  In addition, the search results look more like a magazine than a list, as traditional web searches do.  Not to mention the $33M in venture-capital money.

Interesting concept...but a bit confusing for my first try.  Also, was a bit surprised with the results of a few test searches.  Unfortunately, it looks like this evening that their servers were a bit overloaded and I wasn't able to get results for a few terms.  I like the innovation, pushing every search engine to be better and better.  However, this doesn't seem game changing for Compendium because at the end of the day --- a search engine's success will always be based on its ability to serve up the most relevant results based on the search terms in the quickest and most user friendly way.

What does this mean to our business?  Not much --- we measure some of our client's  success with Google and benchmark search standings there as well; but the topically driven corporate blogs that are created from the Compendium system are search engine neutral.

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