From the Fuel Your Blogging site, David Leggett gives us some good pointers
on some easy steps to make our blogs more user friendly, even if we aren't UX Designers ourselves. Check it out here, "Non-UX Designers Can Pay Attention to User Experience Too!"
I like Leggett's first point, to "walk a mile in the user's shoes." It's really easy to get caught up in what we do, in our company or industry's bubble, and to also assume that our blog visitors have been to our blog before, and are familiar with what we do, who we are, what we offer. That's not always the case.
Because blogs (especially-- ahem, blogs powered by Compendium) are so great tools for search marketing, a good amount of the traffic coming into a blog is there for the very first time. We use Google analytics to verify this for our own blog, which tells us that over 80% of our traffic falls into the "new visits" category, and the overwhelming majority of our entire blog traffic comes from search engines.
So try to remember that these visitors are new, they might not know as much about the industry or your product as you do, and if they found you through search, they are probably in research mode. Think of your own search habits, think of sites that you really like, some that you don't, and try to figure out what it is that makes some easier to visit than others. If your users hav a hard time finding what they were searching for (that's where the UX design comes in), they are likely to leave and find their solution elsewhere.
So, make it obvious and simple for them to find what they need. Easy, right?
on some easy steps to make our blogs more user friendly, even if we aren't UX Designers ourselves. Check it out here, "Non-UX Designers Can Pay Attention to User Experience Too!"
I like Leggett's first point, to "walk a mile in the user's shoes." It's really easy to get caught up in what we do, in our company or industry's bubble, and to also assume that our blog visitors have been to our blog before, and are familiar with what we do, who we are, what we offer. That's not always the case.
Because blogs (especially-- ahem, blogs powered by Compendium) are so great tools for search marketing, a good amount of the traffic coming into a blog is there for the very first time. We use Google analytics to verify this for our own blog, which tells us that over 80% of our traffic falls into the "new visits" category, and the overwhelming majority of our entire blog traffic comes from search engines.
So try to remember that these visitors are new, they might not know as much about the industry or your product as you do, and if they found you through search, they are probably in research mode. Think of your own search habits, think of sites that you really like, some that you don't, and try to figure out what it is that makes some easier to visit than others. If your users hav a hard time finding what they were searching for (that's where the UX design comes in), they are likely to leave and find their solution elsewhere.
So, make it obvious and simple for them to find what they need. Easy, right?
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