I often think that when people are contemplating the thought of starting a blog, should it be for business or personal use, the thought that comes to mind first is having to generate copy. Don't get me wrong, obviously blogs require copy, but there are other tools that can be integrated into your blog to help break up the repetitiveness. A few things I have seen work in blogs to help boost your blog visually include: CTA's (Calls to Action), links, pictures and video. CTA's and links can definitely work hand in hand with trying to provide your readers with more information. CTA's are great from a design perspective (if you have that capability) and links work to provide quick, easy information if you don't have the luxury of someone designing for you. Either way, both tools can be utilized to provide a break from the mundane, and readers will appreciate the fact that you have provided an outlet for more information.
Pictures and videos are also great resources and bring a lot of enhancement to your posts. The benefits can really be two fold, pictures provide a quick view of a point you may need to get across, or your blog topic, and they can be linked to another site. Video excerpts in your blogs are a tremendous tool that should be utilized if you have the capability. We recently had a client referral program that gave away a Flip Ultra. This is a very user friendly gadget that can be used in conjunction with your blog.
Chris Baggott has a post in his blog explaining how video blogging can bring new life to your post. Read the entire post here.
The most important information to take away from this post is that blogs don't need to be all about copy. Learn to branch out and be creative, this will pay off in the long run and give you a break from the burden of creating copy!
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