We are not running our businesses in a thriving economy right now, so it is vital to be diligent in actively earning new customers. If your current model of reaching new customers needs reevaluated and you are considering Blogging you come to the right place.
As you scour the web for Blog best practices, it's important to have a foundational knowledge to know what to look for. I've compiled a Top 10 list that can serve as a checklist to guide your research.
1. Blogging for SEO is VITAL
If content is being generated to drive new business, it must be leveraged to win search in the most powerful way possible. Time spent during a workday must be invested wisely, and your Blogging tools need to deliver keyword specific ROI from day one. Having one Blog does not constitute an SEO friendly strategy.
2. Blogging as a sales tool
True business Blogging can be viewed as a salesperson for search engines. Whenever you post, keyword relevant content should be winning search and driving new leads for your business. Picking the most effective keywords is a start to making this a reality. If you are listed organically in Google before your competitor, you are already one touch point ahead to earning a new client.
3. Out Blogging competitors
Have a Blogging platform that will not only provide author centric Blogs, but keyword specific Blogs on 20 or more relevant search terms for your business. Again, having a true business Blogging platform will produce content light years faster than your competitor can.
4. Control of Blog content
When you have multiple Bloggers for your company make sure there is a centralized point where each new post can be reviewed prior to going live. This is a must for maintaining brand consistency and delivering the right message to prospects and clients alike.
5. Blogging consultation
Find a Blogging partner that can provide consistent support to your business Blogging strategy. Purchasing Blogging software is only the beginning of effectively using Blogs to win search and drive new business. Having someone on call to make sure that the strategy is being implemented correctly is vital.
6. User friendly Blog software
This is self explanatory.
7. Conversion is key
Find a platform built for conversion. If a qualified lead reads your Blog, make sure they have a next step to act on to build a relationship. This is a foundational element of successful business Blogging.
8. Employee engagement
Open the flood gates for employee involvement in Blogging. If the appropriate admin has been put into place, employees can humanize your marketing through their experiences. This also further engages your employees in retaining the brand and value proposition of your company.
9. Content is King
On the web in general, if you produce the highest volume of keyword specific, relevant, fresh, and engaging content you are king. Blogging is the answer to your prayers. Especially if you are always struggling to keep your website content fresh. With business Blogging content can be produced daily and be working for you online.
10. Content is King
So important I had to list it twice.
As you continue your due diligence on Blogging please check out our white papers and Webinars. Everyday we are consulting businesses of all sizes on effectively choosing and implementing a Blogging package that will make a sizeable impact on winning search and earning new business.
Our next Webinar is Business Blogging: The Key to Local Search September 17th 1-2 EST
Hope to see you there.
As you scour the web for Blog best practices, it's important to have a foundational knowledge to know what to look for. I've compiled a Top 10 list that can serve as a checklist to guide your research.
1. Blogging for SEO is VITAL
If content is being generated to drive new business, it must be leveraged to win search in the most powerful way possible. Time spent during a workday must be invested wisely, and your Blogging tools need to deliver keyword specific ROI from day one. Having one Blog does not constitute an SEO friendly strategy.
2. Blogging as a sales tool
True business Blogging can be viewed as a salesperson for search engines. Whenever you post, keyword relevant content should be winning search and driving new leads for your business. Picking the most effective keywords is a start to making this a reality. If you are listed organically in Google before your competitor, you are already one touch point ahead to earning a new client.
3. Out Blogging competitors
Have a Blogging platform that will not only provide author centric Blogs, but keyword specific Blogs on 20 or more relevant search terms for your business. Again, having a true business Blogging platform will produce content light years faster than your competitor can.
4. Control of Blog content
When you have multiple Bloggers for your company make sure there is a centralized point where each new post can be reviewed prior to going live. This is a must for maintaining brand consistency and delivering the right message to prospects and clients alike.
5. Blogging consultation
Find a Blogging partner that can provide consistent support to your business Blogging strategy. Purchasing Blogging software is only the beginning of effectively using Blogs to win search and drive new business. Having someone on call to make sure that the strategy is being implemented correctly is vital.
6. User friendly Blog software
This is self explanatory.
7. Conversion is key
Find a platform built for conversion. If a qualified lead reads your Blog, make sure they have a next step to act on to build a relationship. This is a foundational element of successful business Blogging.
8. Employee engagement
Open the flood gates for employee involvement in Blogging. If the appropriate admin has been put into place, employees can humanize your marketing through their experiences. This also further engages your employees in retaining the brand and value proposition of your company.
9. Content is King
On the web in general, if you produce the highest volume of keyword specific, relevant, fresh, and engaging content you are king. Blogging is the answer to your prayers. Especially if you are always struggling to keep your website content fresh. With business Blogging content can be produced daily and be working for you online.
10. Content is King
So important I had to list it twice.
As you continue your due diligence on Blogging please check out our white papers and Webinars. Everyday we are consulting businesses of all sizes on effectively choosing and implementing a Blogging package that will make a sizeable impact on winning search and earning new business.
Our next Webinar is Business Blogging: The Key to Local Search September 17th 1-2 EST
Hope to see you there.
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