Over on ZDNet Asia blog B.T.W., Eileen Yu issues a caveat to businesses scrambling to get onto the Web 2.0 bandwagon with corporate blogs and social networking services.
Compendium Blogware is a multi-user blogging application that provides built-in administrative control. And because it is Software as a Service, you don't have to worry about installs and upgrades. We help you to mitigate many of the costs that Yu brings up in her post.
Getting their employees to post a blog is easy, but companies forget that they'll also then have to get someone to moderate every blog and manage the infrastructure.
It's a bit like golf, isn't it? I remember how businesses here used to spend thousands of dollars sending their sales teams for golf lessons and signing them up for club memberships. Companies were willing to do all that so their sales staff will be able to network with clients over a game of golf and seal multimillion-dollar contract agreements.
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Just like they do now with blogs and Facebook, some organizations won't hesitate to jump on every chance they can to cozy up to clients in hopes of signing that mega deal.
But, blogs and Facebook aren't quite like golf. Web 2.0 tools require more resources to manage and there are other issues to worry about also, such as security risks.Businesses thinking about a company blog rollout can benefit by giving Yu's point some serious consideration. Professional blog software should not only be user-friendly, it should also be easy to set up and administer.
Compendium Blogware is a multi-user blogging application that provides built-in administrative control. And because it is Software as a Service, you don't have to worry about installs and upgrades. We help you to mitigate many of the costs that Yu brings up in her post.
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