I admit it. I am a super geek when it comes to data. I like the idea of taking complicated themes and boiling it down to tiny bits of information. In a way it's comforting to know what makes up the bigger picture. You can imagine how much data there is to review when you are talking about blogs. It's also very important to capture and analyze this data to understand how your search marketing efforts are improving over time.Knowing my love for data, you can imagine how excited I was when I first heard the Google Analytics API was recently released. Even better news came when i read about some easy to install Excel plug ins that connected directly to the Google Analytics API. Check out this link from SEOmoz. It's a cool post about some of the newly developed tools that connect to the API.
(Side note: Go ahead...you can now mock me. I am a bit dorkish, and I'm OK with that. I even thing about blogging when I run - check out this link)
Earlier this week I was testing the Excellent Analytics tool and using it to query many of our client blogs. Way cool and very meaningful. It makes it much easier to consolidate data through set queries. I can then utilize that data to evaluate how specific blog sites are doing. This tool allows me to focus on the core components that I am using to define the success of the Compendium blogging solution. It's a simple solution and a great addition to your list of SEO tools.
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