I was reading an article recently about people's greatest fears... It listed everything from claustrophobia (fear of closed spaces), to brontophobia (fear of storms), to the biggest fear of them all glossophobia (fear of public speaking). Many psychologist claim that the fear of public speaking is even more of a concern to people than the fear of death.
One fear that I was surprised to not see was tropophobia, the fear of change. I don't know if I've ever met someone who said, "I love change! Bring it on! As soon as I get settled in, please pull the rug from under my feet and turn my world upside down!"
People tend to lean more on the resistance side. Change is a hassle, it messes up our plans and, let's face it, can just be scary.
Now I think it's safe to say that Compendium isn't about to walk into anyone's life and remove all of their fears and anxieties, but we just so happen to provide the next best thing: Support. We recognize the fact that most of our clients haven't been exposed to serious business blogging strategies and the world of search marketing may be a foreign concept, so we make changes easy for our clients.
Let me put it this way, if someone was terrified of speaking in public, would you just hand them a manuscript of their speech five minutes before they began, send them on stage and wish them the best of luck? No. You would train them, make sure they understand what they're speaking about and that they know the in's and out's of public speaking. You stick with them and help them through it.
We realize that our clients may have fears and anxieties throughout the blog marketing process and that's why Compendium does everything we can to make the process simple.
When you sign on with Compendium, you will immediately go through training on using the platform. You will also have a Client Success Manager who will be willing to provide feedback and help on any blogging issues that may come up in your company.
Still feeling anxious? Contact a Compendium member today and learn more about how easy it is to get a business blog up and running!
One fear that I was surprised to not see was tropophobia, the fear of change. I don't know if I've ever met someone who said, "I love change! Bring it on! As soon as I get settled in, please pull the rug from under my feet and turn my world upside down!"
People tend to lean more on the resistance side. Change is a hassle, it messes up our plans and, let's face it, can just be scary.
Now I think it's safe to say that Compendium isn't about to walk into anyone's life and remove all of their fears and anxieties, but we just so happen to provide the next best thing: Support. We recognize the fact that most of our clients haven't been exposed to serious business blogging strategies and the world of search marketing may be a foreign concept, so we make changes easy for our clients.
Let me put it this way, if someone was terrified of speaking in public, would you just hand them a manuscript of their speech five minutes before they began, send them on stage and wish them the best of luck? No. You would train them, make sure they understand what they're speaking about and that they know the in's and out's of public speaking. You stick with them and help them through it.
We realize that our clients may have fears and anxieties throughout the blog marketing process and that's why Compendium does everything we can to make the process simple.
When you sign on with Compendium, you will immediately go through training on using the platform. You will also have a Client Success Manager who will be willing to provide feedback and help on any blogging issues that may come up in your company.
Still feeling anxious? Contact a Compendium member today and learn more about how easy it is to get a business blog up and running!
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