I attended my very first Compendium company meeting yesterday.  It was nice to see everyone all in one room, as we are usually spread out pretty thin across the 14th floor.  I think our CEO Chris Baggott raised a very good point during the meeting.  When we speak to clients, we often emphasize the fact that they are indeed the experts at what they do.  No one knows more about what they do than them.  No one can explain their business better than they can.  People often get wrapped up in the idea that their blog has to be flawless.  That misconception shouldn't be a factor when considering a company blog as a marketing and SEO strategy.  In fact knowing that a typo here or there happens to all of us, makes the fact that a human is behind the words that much more apparent. 

In this crazy world of online shopping, online bill paying, online everything, it's nice to still know actual people are still powering all of these mediums. For example, I purchased a new vehicle in December of 2006 from Nissan. Since leaving the actual dealership I haven't had contact with one human being about my vehicle.  They send me emails about maintenance, emails about my satisfaction with their product, and I pay my car payment online. While this is convenient for me, a personalized email from my salesman might add a little extra for me...attributing to the fact that I'm "not just a number".  Knowing that email wasn't mass produced, but yet meant only for me, the valued customer. 

Human interaction in the world of commerce is becoming less and less common. Add some humanization to your company while at the same time boosting SEO and providing more relevant search results for your customers. You want people reading about your company from you...after all remember, you're the expert.  Don't sweat the small stuff, and start that blog!