Often in my conversations with prospects investigating new means of acquiring more customers online, I hear day after day "well, we really want to get into social media". I simply ask, "why"? This is what's interesting...I think it's a classic case of Keeping up with the Jones'. Social Media can be great, you can have conversations, forums, discussions, etc with people interested in what you do. But honestly, how are you measuring it? What is it really doing for your bottom line? If you can answer that question, I'll be a monkey's uncle...er, aunt.
Twitter and Facebook are especially popular destinations with the folks I come into contact with. Listen when I tell you: Blog First, Then Twitter. I'm not going to reinvent the Corporate Blogging wheel, so I want you to check out what our CEO Chris Baggott had to say about it:
"your strategy needs to start with Corporate Blogging. Blogs are the place where you tell the stories of your organization, the problems you solve for your customers and share your thoughts. Twitter is perfect for helping you expose those thoughts with a catchy blurb and a link back.
Without the foundation of the blog, what exactly do you think you can accomplish as a company? How would you measure it? A Tweet that leads to your blogs, also leads to conversions on your CTA's. That's how you build reltionships...my moving the relationship forward to the next step."
Exactly. What is a 140 character Tweet going to tell me about your business? It can lead me somewhere, an "about us" landing page, a business blog, but that 140 characters is not the place to even begin to tell me who you are, and what you do. I like the analogy of the text message/email. I'll text my friend to tell her to "meet me at the mall at 5:30"...but I'm certainly not going to text her a novel about my day. That's better suited for a more appropriate platform. Each of these platforms does in fact have its place in your arsenal, but know where to start. Get some great content up on your business blog, make it searchable, THEN drive qualified leads there with your Facebook and Twitter.
Twitter and Facebook are especially popular destinations with the folks I come into contact with. Listen when I tell you: Blog First, Then Twitter. I'm not going to reinvent the Corporate Blogging wheel, so I want you to check out what our CEO Chris Baggott had to say about it:
"your strategy needs to start with Corporate Blogging. Blogs are the place where you tell the stories of your organization, the problems you solve for your customers and share your thoughts. Twitter is perfect for helping you expose those thoughts with a catchy blurb and a link back.
Without the foundation of the blog, what exactly do you think you can accomplish as a company? How would you measure it? A Tweet that leads to your blogs, also leads to conversions on your CTA's. That's how you build reltionships...my moving the relationship forward to the next step."
Exactly. What is a 140 character Tweet going to tell me about your business? It can lead me somewhere, an "about us" landing page, a business blog, but that 140 characters is not the place to even begin to tell me who you are, and what you do. I like the analogy of the text message/email. I'll text my friend to tell her to "meet me at the mall at 5:30"...but I'm certainly not going to text her a novel about my day. That's better suited for a more appropriate platform. Each of these platforms does in fact have its place in your arsenal, but know where to start. Get some great content up on your business blog, make it searchable, THEN drive qualified leads there with your Facebook and Twitter.
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