To Blog or Not to Blog?

A client that I brought on in December, GK Elite, major retailer of gymnastics apparel, has just been featured in an article from Internet Retailer! You can access that article here. Andrew Foss who creates the lions share of the content, says:

"Our web site wasn’t appearing in blended search results for key and common phrases, but our blogs are,” say Andrew Foss, e-commerce manager for GK Elite, which conducts about half of its sales online. In fact, the blogs, which GK launched in January, have increased GK’s revenue from organic search by 39% and the net online revenue increase as a result of the blogs is 30%."

Incorporating blogging best practices has assisted GK Elite in their success, and using a corporate blogging software like Compendium has reduced their pay per click (PPC) spending as they are now ranking on those highly sought after terms in organic search! They are saving 30%! These are the stories I simply love to brag about...be looking for a case study on GK Elite in the upcoming months. Stop by and give Andrew a shout out on their blog too. Have a wonderful holiday weekend everyone...