Ultimately there are 3 main goals for a business blog. Aside from the social media aspect, humanizing your marketing etc...your business blog is there to make an impact on your bottom line. See: ROI.
1. Find - blogging is an SEO strategy. Meaning this is an integral tool to getting your business found online. No one can utilize your product or service if they don't know you exist.
2. Direct - your relevant content will direct the searcher to what they're looking for via the blog.
3. Convert - a clear call to action (CTA) is necessary for the conversion to take place. Give them a next step! Click for a demo, call for more information, sign up for your webinar....check out one of our CTA's for an example.
Another helpful tip that I learned in our morning meeting today is always include a keyword in the first sentence of your posts. This is what the search engines are going to pick up and show as a snippet. What's a snippet? The first sentence or part of the paragraph on the web page, highlighted in red below:
Happy blogging. If you want to learn more please sign up for a demo of Compendium Blogware.
1. Find - blogging is an SEO strategy. Meaning this is an integral tool to getting your business found online. No one can utilize your product or service if they don't know you exist.
2. Direct - your relevant content will direct the searcher to what they're looking for via the blog.
3. Convert - a clear call to action (CTA) is necessary for the conversion to take place. Give them a next step! Click for a demo, call for more information, sign up for your webinar....check out one of our CTA's for an example.
Another helpful tip that I learned in our morning meeting today is always include a keyword in the first sentence of your posts. This is what the search engines are going to pick up and show as a snippet. What's a snippet? The first sentence or part of the paragraph on the web page, highlighted in red below:
Happy blogging. If you want to learn more please sign up for a demo of Compendium Blogware.
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