If you know much at all about how Compendium works, you would know that search engines love blogs. Why? Blogs possess the five key factors that often websites lack. Recency, Frequency, Age, Page Title, and Keyword Density. If you want to get on that first page of Google, blogging might be your answer. Not to mention this gives your company a human voice. Get everyone from the entry level interns on up to the CEO involved. People like people. People buy from people. Ultimately that is the goal to turn those people visiting your websites to paying customers.
After only being with Compendium for one week I've had the chance to listen in on a number of my coworkers calls with clients. Marketing professionals everywhere are realizing this up and coming phenomenon known as corporate blogging. They want those search engine results! Using Pay Per Click words is a start, but it's not going to accomplish those organic search results that the vast majority of us refer to. For those of you not familiar with "organic" search results, they are the results on the left side. The Pay Per Click words appear on the right side, and often times people think of those as advertisements...which, they are. They were paid for. If you are seeking a new method of reaching your customers, humanizing your company, and turning prospects into profit, I'd advise you to take a look at corporate blogging as a solution for your company.
