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Why Do People Blog?

Friday, March 20, 2009 by Jason Gergely
Why DO people blog?

Well I have found that there are many reasons. In bullet point form, these are some of the reasons that I have found why people blog.
  • For fun
  • To express themselves
  • It's theraputic
  • To tell funny stories
  • To share life experiences
  • and much, much more!
There are actually countless reasons to blog. However, most of my exposure to blogging is actually blogging for business. When a company sets up a multi user blog software, they ask a few of their employees to contribute by writing up and the reason that they write these posts is to reach people through search and to humanize their marketing.

By blogging for search your company can utilize search engines, reach those people that are searching for you, and have more loyal and better quality customers. So instead of thinking of blogging as just a fad, or things that techno geeks do... think of it as a tool. A tool to help you utilize all your marketing efforts and build more leads that are searching for your product or service as much as you are searching for them.


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