Through the Eyes of an Intern

Blogging Coming from an Intern's Perspective

Hey there! I am glad you are here! My name is Jason Gergely. I am a Marketing Intern here at Compendium Blogware.

This is actually my first Business Blog. Previously I had been posting on the Indy Restaurants Blog every now and then, but this is all new to me. I honestly don't even know what got me interested in Compendium and why I even applied for the internship. But now I do know what kind benefits blogging will bring to a company. After realizing what blogging can do, I feel that it is the new wave of marketing and can help out any business, from small "Mom&Pop" places to large corporate offices. So I hope to provide readers with an outside perspective of what blogging can do for a company.
So please take a few minutes and look through the Eyes of an Intern!

Best Blog Software

Posted Tuesday, December 30, 2008 by Jason Gergely

I know this is all a matter of opinion, but here is mine. When talking about the best software for blogging, there are several things to consider. You have to consider ease of use, organization of website, user-friendliness, and feedback (along with any other personal preferences that you might be looking for).

Ease of use is important for any interactive website. If you can’t understand what the website is showing you, there is no way that you would want to go back to that site… right?

On the same page, if the organization and setup of the blogging platform is essential too. If the look is off, if the color is weird, even if the font of the website is not to your likely, you will find that there might be animosity towards your blog spot.

User-friendliness is an absolute must, no matter what kind of interactive site you have... but especially so in a blog website. No one in their right mind wants to find it difficult to answer questions or solve issues you might have with your blog.

Finally, feedback is essential. Wouldn't it be great to have instant feedback while you are typing your post? To see how effective it is going to be? Giving you a kind of number, showing you how strong your post is in relationship to your keywords?

If these points are something that you are looking for, I have a suggestion for you. Compendium Blogware. It offers all of the listed above for your company weblog along with other helpful pointers that will make your company's marketing strategies much more effective. So go out and check out the website, get more information, and get started with Compendium.

Blogging for SEO

Posted Tuesday, December 23, 2008 by Jason Gergely

Search Engine Optimization is a tough thing to control. I would compare it to a wild animal... one minute you think you understand it and have it under control... the next it throws you a loop and you are left on your butt, wondering what happened.

If you really want to harness the power of SEO, you have to look beyond just pay-per-click ads and hiding keywords behind photos on your web pages in hopes to rank higher in Google searches.

Blogging is probably the best way to harness Searches. By including a company blog on your website, you are increasing your likelyhood of ranking higher in Google searching. By blogging for rank, you are reaching more consumers who are looking for your product. What a blog does is constantly update the recent data, the frequency of data and the relevancy to the search on Google. And it isn't a coincidence that Google and other search engines are looking for exactly this. If you are interested now in blogging, check out Compendium's website!

Online Business Blog

Posted Tuesday, December 23, 2008 by Jason Gergely

When I hear the phrase "Online Business Blog" I think of a kind of journal that business professionals use to accomplish several different things. First, they do this to get the word out better about their company, what it has to offer, and how it can benefit you. Secondly, these business professionals are trying to express their feelings on your company. It can be a kind of like a journal but can be seen by anyone that wants to see. By allowing these employees to write posts, they can express themselves about the company and their job, and of course, since there is a content manager, the information put on your company website, will for sure be within your (or your administrator's) control.

Because an it is online, your blog MUST be attached to your company website. What good would a it do if it were not even attached to your website? It is completely ineffective if you don't. By attaching your blog to your website, you are helping with an easy transition from information search to sale of product or service. Basically what I am saying is LINK YOUR BLOG AND YOUR WEBSITE TOGETHER!

If you want to get more information on blogs for employees, look at Compendium's website. You can get information on the service as well as examples of how to set it up!

Small Business Blog

Posted Tuesday, December 23, 2008 by Jason Gergely

Alright, we have heard about huge companies as well as medium size businesses that have blogs.... but what about those smaller companies? The companies that

have only a few employees, whose main goal is to stay above water each year, hoping that their company really takes off?

Well those kinds of companies can also participate in a kind of corporate blogging (but it is on a smaller scale). Believe it or not there is something for everyone. Compendium offers a product for every company; from colossal, monstrosities to itty bitty, hole in the wall, mom and pop shops. You can have as few as one blogger for your company or as many as 100 (or more!) The perk of working with Compendium and its blogging strategies is that it is not size discriminate. Any business can blog!

All you really need is a motivation to institute a new way of reaching your target market. By capitalizing on Google and SEO with Compendium Blogware, you will be able to reach those other people that might miss your other advertising efforts.

Blog Research

Posted Monday, December 22, 2008 by Jason Gergely

Ok, so you are looking to start a business blog. You are searching through the internet, looking at different blogging websites. However, hardly any of it is making sense. Ho

w does it work? Will it work for my company? How do I get my employees to blog? How will I know if my efforts are working in search engines? These are all great questions when you are doing your research to start a good company blog .

Well it is good that you are doing your research, but I have a tip for you that could potentially end your tireless efforts in finding information on blogging. Compendium Blogware, is a company that can give you all the information and the down-low secrets to blogging. Check out the website and you can get all the information you need on how to start a business blog. This will do at least two things for you... 1.) end that searching for information on corporate blogging, and 2.) answer every question you might have about blogging for your company.

Blog for Business

Posted Friday, December 12, 2008 by Jason Gergely

Blogs help business. It’s as plain and as simple as that. If you look at what kind of benefits that blogging can do for your business, it is undeniably an asset to your company and its marketing efforts. By writing a blog for business, you can increase your search engine optimization, which is your ranking on a search page. And since people who are using those search engines only click on the first few links, by having a higher ranking, your company website is more likely to be clicked on, thus increasing your traffic as well as your business.

The reason that writing blogs for business helps is because search engines such as Google are looking for recent, frequent and relevant data that is related to the searcher’s inquiry. And guess what?!?! Blogs have all of the above combined into one pretty little package. Compendium Blogware is able to help companies to better organize their blogging efforts, to make corporate blogging more effective.

Content Control

Posted Thursday, December 11, 2008 by Jason Gergely

Content Control is a system that ensures that the stuff you are putting on your website is appropriate. For instance, you don't want one of your bloggers to post any videos that might be bad for your company. For instance at Compendium Blogware, when one of our employees writes a blog post, there is an person that reads over blogs, checking for appropriateness and relevancy to our company. You don't want someone just writing about anything. You need to lay out guidelines and goals so that each blogger knows what they need to have done. Content control is very simple because all the administration person needs to do is quick read over the post checking for typos, excessive spelling errors, as well as I mentioned before... appropriateness.

CMS Systems

Posted Thursday, December 11, 2008 by Jason Gergely

CMS stands for Content Management System. What a CMS system does it manages content by collaborating data. It eases the management of data. We can use them to create, manage, edit as well as publish content, such as blogs. A CMS can help organize your data, and keep track of your posts.

Some company websites use this type of system to help organize their website. For instance, a company has their main website, and then has subpages under this umbrella. What it does it gives the specific departments a free range of adding information, while maintaining a similar look across the entire website.

It makes it easier in the long run for designing websites. If the website has a small error or something that needs to be changed, you don't have to go back to the web designer because you can do it yourself

Create Company Blog

Posted Thursday, December 11, 2008 by Jason Gergely

Creating a company blog very easy and painless. However, company blogs need several things. One main thing that it needs is bloggers. Bloggers are people that provide content for the individual blog posts. All being added to the whole blog that is attached to your website. By being attached to your website, when consumers do a Google search and click on your blog page, they are directly linked to your website. Thus being more exposed to your product, your service, and your company.

Goals are also a great thing for your bloggers. By providing these goals, your efforts are more successful and will in turn increase your search ranking. For instance, asking your bloggers to post two or three times a week is a good starting goal. This will provide adequate frequency and recent data so when Google goes and find those keywords that are related to your product or service.... you rank higher in the search. And this is exactly what your company wants.

Blogging For SEO

Posted Tuesday, December 9, 2008 by Jason Gergely

Blogging for SEO is a great way to help increase your company's marketing efforts. By asking employees to contribute to a company blog, it is a very effective way to increase Search Engine Optimization. However, you can't just ask them to blog about anything. Your employees have to write about their jobs and your company.

Your company hires people because they are intelligent and they like the idea of your job. Why not let them talk about it a little. Give them guidelines to blog about. For instance, ask them to write about the company's product or service. You could also ask them to read an article that you recently read that pertains to your company and then blog about it, all while including keywords that benefit your company's website and blogs.

Weblog Software

Posted Tuesday, December 9, 2008 by Jason Gergely

Blogging is a great way to increase your marketing your efforts. By blogging you are increasing your Search Engine Optimization and more consumers will be exposed to your website. However, you may find it difficult to organize all of this and would struggle with effectively increasing your SEO.

A great way to help out with your company's bogging efforts is with Compendium Blogware's service for sale. Weblog software will help organize your blogs that are attached to your company website. By participating in blogging for business with Compendium, you will not only have the blogging software, but you will get the guidance in how to effectively write posts. You can better utilize your blog posts and format, to increase your ranking in search.

Blogging Goals

Posted Friday, December 5, 2008 by Jason Gergely

One great way to really earn a higher search engine ranking by blogging is to set goals for yourself. By setting a blogging goal of a certain number of posts per week, (and it doesn't even have to be that many... like 2 or 3) you are setting yourself up for

success. The reason is that as you may know, Google and other search engines are looking for websites with recent and frequently posted data. By blogging two or three times a week about your company, you are frequently putting up data, and Google is more likely to pick it up in their ranking. Now if you have several bloggers posting for your company, and each of them post two or three times a week, imagine what kind of impact that can have on your SEO!

Internet Business Blog

Posted Thursday, December 4, 2008 by Jason Gergely

An internet business blog is a blog that is attached to the company website. Employees create their own personal company blog; writing about their job, the company, and the product or service that their company has to offer. All of which help the company increase its search engine optimization.

The reason that your internet blog should be part of your company website is because it is more effective in winning searches on Google. A company blogger writes about what his place of employment has to offer because when consumers are searching on Google, they are looking to solve a problem. When the employee writes something in a blog post about a similar situation that the consumer is looking to solve, it is more relevant to the search inquire, thus helping the company win the search.

When you are blogging for business, you not only just looking to increase your SEO, but you are also looking to humanize your marketing. By humanizing your marketing, the customers looking at your website and thinking about using your product feel a more human connection, rather than words on a website, explaining what the company does. Blogging makes consumers feel more connected with your company and as you know... people buy from people.

Your Business Blog

Posted Wednesday, December 3, 2008 by Jason Gergely

Ok, I know I have been telling you all about what I think is important to include in your business blog and how to organize it, but I just wanted to mention a few things that can make you blog post a little stronger, especially if you are blogging for your company.

I think the best thing you can do with you blog to make it more effective is to add that little bit of personality in there. I mentioned this before, but you don't have to have perfect grammar and syntax, nor do you need to have proper punctuation and paragraph breaks. Let some of your personality show through on your posts.

Another way to make your business blog more effective is don't just awkwardly include a keyword you are trying to use. My strategy is to integrate the word into the post somehow. Some keywords are harder to just slip in your blog post, while others are easier.

Blogging as Business

Posted Wednesday, November 26, 2008 by Jason Gergely

Engaging people in your blog is very important. You can't simply have a person read your blog and take action to solving their problem. You also can't really try to write a post your readers don't know anything about. When I think of blogging, I think of a personal diary; not a lecture, not a informational session, but a place where searchers can get all the background on what they are looking for. Blogs should be more personal and down to earth. Corporate blog should be just the same. You should write like you are having a conversation with a person.

Ignore what you learned in English class in high school. You shouldn't scrutinize

over proper grammar and syntax (although, you should make sure your spelling is correct). When I go and read another persons blog, I find myself to enjoy blogs that are more personal, and not just a person telling me what it is.

Improper paragraph breaks, fragmented sentences, and my personal favorite overuse of ellipses... it's all ok in a blog because you are trying to reach the reader in a more human and personal level. Corporate level blogs are trying to humanize their marketing by blogging. The key is actually make your posts human, rather than going through the same song and dance lecture that you give to people over the phone or in person when you are making that sale.

So the next time you are trying to add to your company blog, just be human and write, like you are talking directly to the person that is reading your stuff. Engage them in the blog.

How Should I Name This Post?!?!

Posted Wednesday, November 26, 2008 by Jason Gergely

I feel like naming individual blog posts can be the most important part of actually posting the blog, especially if you are doing it for a corporate blog. Business blog names are vital because when people are doing searches, they don't want to see someone's blog title that doesn't sound like it has any credibility what-so-ever. You can't just name your blog post anything. Your title needs to be well thought out and directed to helping your company win searches online.

I recently read an article entitled, "Blog Marketing Tips #1; How to Optimize Blog Post Titles". After reading this article, I found how to better arrange words in my titles. Author Andy Beal says to keep your blog title "short and sweet". If you give to much information in the blog title, what is the point in reading your blog? Makes sense doesn't it?

Andy also suggests that you can also make your blog title better for your business blog if you include keywords in your titles. If you need any suggestions or ideas, you can look at what some of the employees at Compendium Blogware have done to help increase our SEO by selectively choosing how they name their posts.

Build Blog Posts With Lateral Thinking

Posted Wednesday, November 26, 2008 by Jason Gergely

Lateral thinking... you may not know what it is or how it could help out blog posting. Lateral thinking is sort of like "right brained" thinking, thinking outside the box when given a problem. By using your creative side, you can add a little spice to your writing, making it more entertaining and attractive for your readers.

While reading an article titled, "Five Steps to a Truely Unique Blog That Attracts Readers and Revenue," I found different ways to make a blog more unique. One of the steps, author Brian Clark says "Make jokes about your business, and then take the joke seriously. Humor contains truth, and truth, uncomfortable or not, is an excellent starting point for innovation." This will help add a little color to your corporate blog, making it more unique and able to stand out from other blogs.

However, jokes aren't the only way you can add a little flavor to your blog posts. You can add pictures, videos, etc. Just go out and come up with your own ways to differentiate your blog from others out there. If you need some ideas, you can check out the blogs of Compendium's employees to see how they make their company blogs more attractive!

Company Blogs

Posted Monday, November 24, 2008 by Jason Gergely

Company blogs are important to a company's marketing strategies. You can better reach consumers by humanizing your marketing with company blogs. Company blogs should not be detached from your company website, because it would defeat the whole purpose. If you detach them from your website and just link to your website in the blogs, the consumer is less likely to actually look at your website. Conversely, if you have your blogs attached to the parent site, when they see that their are human beings in the business world, talking to them on a personal level via blogs, connecting with them on that personal level... people are more likely to look through your website to solve their problem they are having.

It goes without saying that people buy from people. By having company blogs you are making those people see the human side of your company. Your employees are talking about real life things that they encounter daily. They are talking about their job, your product or service, and your company. Compendium Blogware helps companies do exactly this with blogging software. By business blogging, a company can win internet searches, the searches that consumers are doing trying to solve a problem. If your company website is at the top of those search results, the consumer will be more likely to check out your website in order to solve their problem

Frequency of Blogging

Posted Monday, November 24, 2008 by Jason Gergely

We all know in order to have an effective blog you have to post frequently. However, it starts to taper off as you continue to blog. You start off with a daily post, some days you post more than once. A little while later, you find yourself posting twice a week. Then before you know it you are only posting once every blue moon. You claim you just don't have anything to say to fill the content. This is no excuse.. especially if you are blogging for business. Just think, when was the last time you were sitting at your desk and had a thought about your company, a client, the product or service your company sells. Well guess what?! There is your content. Just take your thought and extrapolate it into a blog post.

After recently reading an article titled, "Blogging Essential: Three Mistakes That Can Spell the End of Your Blog" I found that this is an issue that can have detrimental effects to a blog. Author Daryl Campbell suggests in his article, "You can write a short blurb about an article you saw online and then give the link to your readers so they can check it out."

So the next time you are trying to come up with content keep all of this in mind. It is very easy to write about something that you have some knowledge on such as your company and your work.

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