Through the Eyes of an Intern

Blogging Coming from an Intern's Perspective

Hey there! I am glad you are here! My name is Jason Gergely. I am a Marketing Intern here at Compendium Blogware.

This is actually my first Business Blog. Previously I had been posting on the Indy Restaurants Blog every now and then, but this is all new to me. I honestly don't even know what got me interested in Compendium and why I even applied for the internship. But now I do know what kind benefits blogging will bring to a company. After realizing what blogging can do, I feel that it is the new wave of marketing and can help out any business, from small "Mom&Pop" places to large corporate offices. So I hope to provide readers with an outside perspective of what blogging can do for a company.
So please take a few minutes and look through the Eyes of an Intern!

The Frustrating Apartment Searches of a College Graduate

Wednesday, April 22, 2009 by Jason Gergely

So I'm graduating from college here soon.......
Sweet....

After graduation I have to come up with some kind of place to find shelter.

I considered the alternatives; a shack, a highway overpass, my parent's house.... none of which seemed like any fun to me.

So in my process in looking for an apartment, I thought to myself... "Man these reviews are great, but I wish that there was a firsthand thoughts and opinions of a few tenants that reside there now..." Then I realized that blogging applies here too!

I continued thinking... who would be contributing to these posts? Firstly, the owners and operators; next the staff that maintain the building, and finally.. people that actually live there. That way we can get a firsthand, candid, personal feeling on all aspects of the facility. By using a multi user blog software, apartment villages can really reach people searching on that

human level that I was so feverishly looking for.

College kids can really relate to this because we are more of the techo-savvy people, looking to find that electronic first hand view of a product or service.

So if you are reading this and happen to have stock, or invest, or even work for an apartment village... start blogging!

And if you have a single bedroom apartment open... get a hold of me... my lease is running up soon!

Why Weathermen Should Blog

Wednesday, April 22, 2009 by Jason Gergely

Ok... So have you ever wondered why the weatherman always seems to be more often wrong than right in he predictions?

Well of course unless there is already snow on the ground, they will say

something like "Looks like more snow is on the way!" and no matter if the snow comes or not, it is going to make your day that much more difficult (unless you are below the age of 15).

Well I'm going to say that weathermen should blog. The reason I say this is because I would LOVE to subscribe to a blog where there are explanations (in Layman's Terms, of course) of why the weatherman predicted what he did in the morning weather that I watch as I get ready for my day.

It doesn't matter if he is right or wrong, but it would provide the viewer with a more in touch, humanized feeling when they see the weather, read the blog post and get on with their day.

The weatherman could explain the big red "H" or the blue "L" or that line with the pointy triangles sticking out of it on the screen, that chases away the green and yellow blob.

If any weather station started up a weblog, advertised it on their weather segment, and put it clearly labeled on their website, I think they would have more subscribers and more unique traffic visits than some business sites.

So weathermen of the world... after you are done explaining to me if I should be wearing a coat or shorts, go hop on your computer, do a little research with Compendium, and start blogging!

How can established companies keep earning customers?

Friday, April 3, 2009 by Jason Gergely

Well...

I'm not saying that I am a person of vast knowledge when it comes to customer acquisition. However, I have learned a little bit in my time here at Compendium as well as in my classes at school (yes mom... I did learn something in college).

Some companies have it easy, and customers just come to them. All they have to do is wink and customers come running. But on the flip side there are those companies that struggle to attain new clients.

So if you are latter of the two, and you are supposed to be the innovative way to keep coming up with new leads, I have a suggestion. Have you ever thought about business blogging?

It is a simple, effective, efficient way of attaining new clients that you didn't know how to get to before. Sure advertising works, but sometimes your company only serves a certain niche and ads won't be incredibly effective.

Blogging is more effective because the people that are in your target market are the ones that are searching for your product. How is this you ask?

Well blogging satisfies everything that Google and other search engines are looking for. When a person goes to Google looking to solve a problem, your website will rank higher in organic search and is more likely to be found. How easy is that?!?!?

So if you are interested in a new, innovative way of earning customers. If you want customers to be rushing in... look up Compendium Blogware

Blogging for Traffic

Friday, April 3, 2009 by Jason Gergely

Ew.... Traffic

When we say the word traffic, everyone cringes. Rush hour, coming homefrom

work when all you want to do is get home and relax on your couch and watch some TV until dinner time. When you get cut off by that big SUV, and your foot hurts from holding the brake, and you smell the exhaust.
Can you imagine? When you walk out that door at close of business, you are going to experience this thing we all call Traffic.... ugh.

However, the word traffic actually does have a positive side. This side of traffic deals with the number of visits to your website, where the higher the traffic... the better. This means your website is getting more and more exposure to consumers.

So you may be asking yourself.. this is all good and well, but what can I do to to increase this traffic thing?

The answer is simple... Blogging!

By blogging for traffic, you are satisfying everything that Google and other search engines are looking for; recent, frequent, and relevent data.

Imagine... you have your employees each have a blog on the multi user blog service that Compendium offers. Each of them puts up two or three posts a week during downtime they have during the workday (it only takes a few minutes).

By posting regularly, and often... you have satisfied two of the search criteria for Google. The third just has to be fulfilled with quality posts. Make sure they are writing about your company, including several keywords in each post.

Increasing your traffic is as easy as that! If you're interested, check out Compendium Blogware to start blogging for traffic!

Blogging for Businesses

Tuesday, March 24, 2009 by Jason Gergely

Blogging for Businesses is a newer idea that every business should strongly consider. When I say every business.... I really mean EVERY business, from itty bitty to gigundo corporate sizes.

The reason that blogging is so universal for different sizes is because it doesn't matter how many people you have blogging, just as long as you have good, relative content being put up regularly it will be effective. Of course the more bloggers you have, the more keywords you will win but all the same... it will work for any size company.

Blogging for business can help your marketing efforts in lead generation. The

way that it works is a person has a problem and goes to Google and types in a few keywords that relate to their problem. Because of your blog talking about the same problem the searcher is searching that blog ranks high in the search. Then the person reads your blog and feels an instant connection with the human aspect of the site. So they go to your website, read more and then gives you a call.

So if you are interested in blogging for business and what it has to offer, check out Compendium Blogware because it is what you are looking for.

Which Blog Software?

Friday, March 20, 2009 by Jason Gergely

I'm sure you have heard of several different softwares that are used for blogging.

There are benefits to each one, I'm sure. The big question... which blog software should i use? Serious question... I know. It is a big commitment.

However, keep reading and maybe you can have a little more insight on a specific software that I would recommend.

If you are looking for a software that you can use as a company blog, a software that is easy to use and is functional in utilize search engines. If you are looking for a software that requires zero maintainence to your system. If you are looking for a software that has employees behind it, hired to the guru's to help you better your blogging capabilities. You don't need to look any further.

Compendium Blogware has all of the previously mentioned and much more. If you are interested in what Compendium has to offer. Check out the website and talk to someone today!

Why Do People Blog?

Friday, March 20, 2009 by Jason Gergely

Why DO people blog?

Well I have found that there are many reasons. In bullet point form, these

are some of the reasons that I have found why people blog.

For fun
To express themselves
It's theraputic
To tell funny stories
To share life experiences
and much, much more!

There are actually countless reasons to blog. However, most of my exposure to blogging is actually blogging for business. When a company sets up a multi user blog software, they ask a few of their employees to contribute by writing up and the reason that they write these posts is to reach people through search and to humanize their marketing.

By blogging for search your company can utilize search engines, reach those people that are searching for you, and have more loyal and better quality customers. So instead of thinking of blogging as just a fad, or things that techno geeks do... think of it as a tool. A tool to help you utilize all your marketing efforts and build more leads that are searching for your product or service as much as you are searching for them.

Blogger Software

Friday, March 20, 2009 by Jason Gergely

There are several different blogging platforms that you can use to utilize search engines. There are some free sites that anyone can use that wants to start up their own blog site.

These sites are primarily used for personal blogspots. Places that people can talk about whatever they want. Some may talk about their dog, some may talk about their children, one that I read frequently is about just funny stories that he hears about that he feels everyone on the internet should hear... trust me, some of them sound so farfetched, but they are so true.

However, if you are looking for a blogger software that is easy to use as well as functional... try out Compendium Blogware. Compendium offers a different kind of software that is for businesses both large and small to utilize search engines in efforts to be found in the organic search. The best thing is.... it works! Blogging fulfills everything that Google and other search engines are looking for in search; recent, frequent, and relevent data to the searchers search.

So if you are interested in helping out your marketing team and reaching out to people in a different way, all while writing a little bit about your company... check out Compendium and start blogging.

Looking for a Simple Blog Software?

Thursday, March 19, 2009 by Jason Gergely

If you are looking for a simple blog software, you need not look any further.

The reason I say that is because Compendium Blogware has everything that you are looking for in multi user blog software. Here are some points to help explain...

Easy to Use Interface - Simply all you have to do is log on, type up your post, and submit it.... talk about easy
Keyword Strength Meter - Gives you a measure to show you how effective your blogging skills are (the greener, the better)
Software as a Service - meaning you don't have to upgrade anything. Compendium does all that hard stuff.
Continued Assistance - you still get assistance with your blogging strategies even after you sign a contract to make the most of every single post

Need I explain any further? It is a simple choice because Compendium's blogging software really can and will help you out with your marketing. Now get out there an start blogging with Compendium's simple blog software!

Blog to Improve SEO

Wednesday, March 18, 2009 by Jason Gergely

To really make the most of search engines, you have to know how to utilize the actual engine. Believe it or not, search engines criteria are very simple. They are looking for websites that have recent, frequent, and data that is relevant to the searcher's inquiry.

If you fulfill those needs, your website is more likely to rank higher in searches such as Google. How do you do that, you ask?

You have to have to Blog to Improve SEO. Blogging is a easy and effective way to fulfill those requirements that Google searches for. Furthermore by blogging for business, your employees can also help out with content by signing each of them up for their own blog. Your employees are knowledgable people who know your product and your company first hand. Let them talk about it!

If you are still curious about business blogging and what it can do for your company, check out Compendium's website!

Donuts anyone?

Friday, March 6, 2009 by Jason Gergely

First you have to blog!!!

Here at Compendium, we have realized that a GREAT way to get people to write up posts for a day or a week is provide them with business blog incentives.

Today I am leaving early, so I came in early (7:15.. ugh) and get some work done so make sure that I completed all my stuff for the day. So when I was sitting here I decided that I needed a donut. Luckily there is a donut shop right around the corner from our office. I ran over there and decided to get more than just one. I bought an entire dozen of donuts. Obviously I'm not going to eat them all. That is why I offer them to anyone if you promise to blog today! Great incentive... right?

So if you are contributing to blogs today here at Compendium...I have

donuts... Compendium employees... if you are reading this... come to the Marketing office! (We only have a few left, so get your blog on!)

p.s. If you want an idea to write a post on... try blogging about incentives to write a post... Just an idea for you!

Blogging Basics

Friday, March 6, 2009 by Jason Gergely

I don't claim to know a whole lot about blogging. I'm no Guru of the blogosphere... but I think I can confidently state that I have the basics down packed.

It didn't take me long to realize what the basics... So here is my knowledge on business blogging in bullet point form to keep it simple.

Google searches for three things: recent, frequent and relevent data to rank websites on organic search. Blogging meets all those needs.

Humanization - By adding a human element to your website, consumers can better connect with you and what you have to offer... that human element happens to be blogging.

Keep it simple - most people read at a 6th grade level, don't try to sound like you know everything and use big words

Keep it short - Writing lengthy posts can get overwhelming sometimes, especially if people reading them are pressed for time. Keep it short and to the point

Keywords - very important. When blogging for business, you need to keep a good balance of your keywords and everything else (that is what the keyword strength meter is for!)

Links - You need to put links in your post. They are like simple call to action points. Your reader will grow curious as to what they are and click on them and they will end up on your website!

So that is all... it is as easy as that. Just make sure you put a little bit of You in each post. That is the key! Humanizing your marketing only happens if you put your human element in it. So get out there... get blogging. If you really want to see some examples of some blogs with that human element.. check out Compendium's website and blogs!

Blogging is Like a STEAM LOCOMOTIVE

Tuesday, March 3, 2009 by Jason Gergely

Have you ever wondered how steam engines worked?

I certainly have... So what I did was look up information on steam engines and figured out how and now I am going to tell you!

From what I understand, steam engines are kinda like engines with one huge piston (similar to what is in your car now) that powers the steam locomotive forward. Steam is created and forced into the lower portion of the piston, causing pressure. That pressure needs to go somewhere so it pushes the piston up.

Then... the steam is pushed into the upper portion of the piston, causing it to push down, creating energy and causing the engine to move! How awesome is that!

Now... if you think about it, blogging has a similar job as the steam in the engine. When you write a post, you company website is pushed up in Google Search because it has keywords that people

are using. Then when you write another post (no.. it doesn't move back down).. what it does is provide more power for your website with those keywords... just like the second stage of the steam engine. With each burst of steam, the more power the engine produces. Just like blogging for search. Each post provides more power for your overall website to be found on Google searches!

Now if you want to include something that works as hard as a steam engine almost by itself... you really need to be looking for a blogging platform to help out your company's ranking. Interested? Check out Compendium's website and you can get all the information you could ever need, want, or desire about blogs.

Beef Up Your Marketing

Thursday, February 26, 2009 by Jason Gergely

Think of your marketing for your business. You work hard trying to get your name out there, draw people to your website and then turn those people into customers.

Lets try to relate this to something most everyone knows about..

Working out..

If you work out regularly, you will progressively and slowly get bigger, stronger, faster, and healthier. But there is a ceiling on your efforts, you can only get so big before you have to up your workouts, and change your routine dramatically. Your company utilizes most every means of marketing, and you having some success. You are getting a steady inflow of clients and business.

NOW... by no means am i condoning such behavior, but if you add steroids to your daily regiment, what will happen? You will get a lot bigger, stronger, faster (not so much healthier) much much quicker, right? Blogging is like steroids for your marketing efforts. Your company will most likely bulk up quickly and more clients will be finding your website and will be using your product or service.

Blogging for Buiness is just like steroids for your workout!!

If you are looking for more information about these steroids... check out Compendium Blogware's website!

(I want to reiterate that I DO NOT condone steroid usage.... but blogs work as a great substitute!)

Who is a Company Blogger?

Tuesday, February 24, 2009 by Jason Gergely

If you are wonding what kind of person it takes to contribute to your blog, here is some insight...

ANYONE!!!

That is right... any one can write up posts for your blogging efforts. If you are a smaller company, you might consider allowing all of your employees to contribute. The reason is simply the more the marrier. If you have all of your employees blogging, you are increasing your frequency of your blogs and you are getting insight from all over the business.

If you are a large corporate company, you can also ask everyone to blog. However, that is really unlikely that everyone will want to contribute. You can just ask them to or make it part of their daily routine to blog away.

Now to get them to blog.. that is a different story. Some effective ways that have worked at Compendium is providing them with gifts. Some of these might consist of small give-aways, or little prizes, or free lunch from the boss. Anything that you can think of to get them to write. You have this multi user blog software and you have to use it.. right? So make them want to help out you and your company.

If you are looking for more information, go to Compendium Blogware's website. Good Luck!

Naming Your Blog

Monday, February 23, 2009 by Jason Gergely

There are lots of things to consider when naming your blog. It is as important as the actual content itself. You can't just name your blog "Jamie's Blog" or "Steve's Weblog". When business blogging you have to consider your objective.

When you sign up for a company blog your purpose is to utilize search

engines in hopes that your website will rank higher in Google Searches. You can benefit greatly from just having your employees contribute to your weblog.

So... when naming your blog, you need to look at all your keywords that you selected when you signed up. By including keywords in the name, you are also helping your blog to be found on Google Searches. If a person goes to Google and happens to type in the keywords that you use to name your blog, it will be one of the first in the ranking. Which in turn, will lead them to your website...

So don't go and name it "Fred's Blog"... take some time and treat it like you are naming your first child.

Organic Search Optimization

Wednesday, February 18, 2009 by Jason Gergely

If you are looking for a way to create value for your company and you can't think of anything yet. I have got an idea for you. Do some research on blogging.

By blogging your company will be increasing its likelihood of being found on Google Searches, and not just being found, but also ranking high on searches, and winning those searches. Sounds interesting?

Companies that blog are capitalizing on the organic search optimization. This means exactly what I mentioned above.... ranking high on search results in the organic section of the Google Search page.

If you didn't know already people are clicking on the Pay-Per-Click buttons on the right of the search page, but if you really want to capitalize... Organic search is where its at. Almost 90% of all clicks that happen on a Search happen in the Organic search. If you look on the picture to the right, you can see. The brighter the pink.. the more clicks

So if you still have any more concerns about blogging and what it can do for your company or you just want more information... Compendium Blogware is where you need to look!

Who Should Blog?

Wednesday, February 18, 2009 by Jason Gergely

So we joke around here about who should blog. "Should window washers blog?" "Should horse trainers blog?""Should bus drivers blog?"

Well it isn't much of a joke, because in all seriousness, everyone should be blogging (bus drivers... you should wait until you get back home.. thanks).

In my opinion blogging just doesn't help out companies, large and small. It can help out organizations. A blog for organizations will help get the word out about it and lead searchers to the organization.

For instance... me being a soon to be college graduate. I may end up in a city where I know zero people. Organizations are a good way to get out and

meet new people. So I might Google search Bowling leagues (not that I am good at it or anything, just an interest and a good way to meet people). Wouldn't it be great if when I do that Google search, I found some first hand experiences where people have enjoyed this bowling league? Also, I wouldn't want it competitive... so I could find a relaxed league because of the Bowling league's blog.

So blogging can be used for more than just businesses. Everyone and every group should be blogging. Do it for us soon to be college graduates who might be moving somewhere all alone.

Blogging 101

Wednesday, February 18, 2009 by Jason Gergely

So those of you have no idea how to blog, what to write, how to portray yourself through your post.... Please follow along with me. Here is my version of Blogging 101.

Blogging is an attribute that every company should be doing for the reason that it can and will increase your ranking in Google search... a.k.a. winning searches when people go online and type in their question into that little magic box near the top of a Google page.

What does this do for your company? Well if you have more people coming to your website... seeing what you have to offer... people liking it, they will probably buy it right?

Blogging is really easy to do and anyone can do it. All you need is just ten minutes out of your day and a topic. Don't write to technologically because people tend to skim through blogs unless it is pertainent to what they are looking for. Also, make sure you stay simple.. remember... K.I.S.S.?

So give your marketing team a little assistance.. start blogging! If you need more information, check out Compendium Blogware's website.