So I have an Ipod Nano that is the 2nd generation, which is slightly different in size and composition from the new nano. My belt clip that I used when running recently broke and I have been on a mission to find a replacement that fit my older ipod. After Target, Walmart, and the Apple store provided no solution, I went online . . . .
. . . . and had one of the most frustrating search experiences EVER!!!!
I typed in exactly what I wanted, 2G Ipod Nano Belt Clip. I got bombarded with great shopping sites, none of which provided me with the item I wanted. So I started adjusting my search phrases, trying nearly 30 different options. Finally, I found a site at the bottom of the search page after about 20 min of search and digging in eCommerce sites. This site sent me to Amazon.com, which I had already searched and struck out, and I found my item for less than $5.
Had any of these businesses targeted ONE of my 30 search attempts and given me a clear call to action to buy the item, I would have spent far more than $5. This reminded me why Compendium is such a great search marketing tool. We help our clients think like marketers and convert on searchers like me, by offering a powerful blogging software that auto-organizes large volumes of content around relevant search phrases. Because it's such an easy to use blog software, any company can start blogging about products, services, and more to win on as many search phrases as possible. The more targeted blogs you cast out, the more likely you are to capitalize on a vast world of qualified searchers.
Don't believe me on how easy it is? Call me (317)-777-6254 and I'll tell you about an eCommerce client who scaled back their PPC by $7,000 in one month while driving 50,000+ MORE unique visitors with their Compendium blogging solution.
. . . . and had one of the most frustrating search experiences EVER!!!!
I typed in exactly what I wanted, 2G Ipod Nano Belt Clip. I got bombarded with great shopping sites, none of which provided me with the item I wanted. So I started adjusting my search phrases, trying nearly 30 different options. Finally, I found a site at the bottom of the search page after about 20 min of search and digging in eCommerce sites. This site sent me to Amazon.com, which I had already searched and struck out, and I found my item for less than $5.
Had any of these businesses targeted ONE of my 30 search attempts and given me a clear call to action to buy the item, I would have spent far more than $5. This reminded me why Compendium is such a great search marketing tool. We help our clients think like marketers and convert on searchers like me, by offering a powerful blogging software that auto-organizes large volumes of content around relevant search phrases. Because it's such an easy to use blog software, any company can start blogging about products, services, and more to win on as many search phrases as possible. The more targeted blogs you cast out, the more likely you are to capitalize on a vast world of qualified searchers.
Don't believe me on how easy it is? Call me (317)-777-6254 and I'll tell you about an eCommerce client who scaled back their PPC by $7,000 in one month while driving 50,000+ MORE unique visitors with their Compendium blogging solution.
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