The Client Corner

One of the most important aspects to corporate blogging is the ability to prove ROI. How can you prove the value of your blogging system? Show the value that the platform provides as a lead generation tool.

What do you have to do to get blog traffic to convert into leads?

Create a killer Call To Action (CTA).

Let's start with the basics from Compendium's Better Blogging Guide... the CTA process:

Step One: An internet user searches online via a search engine (most likely Google)
Step Two: Searcher finds your blog in the list for search results and clicks through to your blog
Step Three: Blog visitor reads the content on your blog
Step Four: Blog visitor is engaged and interested in what you have to say so they click on your CTA
Step Five: CTA link takes the blog visitor to a unique landing page where they supply you with contact info thus resulting in a lead

Now that you understand the process it's important that you create CTAs that are engaging.

Stay tuned for the next post in the series Better Blogging - From Compendium: Engaging Calls To Action.