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The purpose of this blog is to bring the most relevant information to clients. On this blog we will be discussing the latest advances in the world of blogging&SEO, blogging platform enhancements, as well as contests&promotions offered only to clients.

SES - Search Engine Strategies New York

Wednesday, March 17, 2010 by Compendium Client Marketing
Will you be attending the SES Conference next week? If so, make sure to stop by our booth and say Hi to Jennifer Buscher, a business development manager here at Compendium.

If you weren't already planning on attending this conference, here is a bit more information on the conference and why it's a great event to attend...

Search Engine Strategies - Connect With Your Customers, Learn How to Use All Dimensions of Search
- the conference is full of over 70 educational sessions, multiple keynote speakers, over 100 exhibitors (like Compendium!) and networking events and parties.  To get more information on this event - click here.

And remember - if you'll be in attendance - be sure to stop by and chat with Jennifer about how you're using our software as your search marketing strategy - we love hearing your success stories!

Hope to see you there!



Don't Forget to Register!

Wednesday, March 3, 2010 by Compendium Client Marketing
Tomorrow is our highly anticipated Webinar with Social Media Expert, Jay Baer, along with Chris Baggott, CEO/Co-Founder of Compendium.

During this Webinar, you will not only find out the answer to that question, you'll also learn absolute takeaways that will impact your marketing campaigns immediately!

Here are the items that will be covered:

1. Learn where to best spend your time and resources in social media
2. What social media is best for your business.
3. How to leverage social media to drive tangible demand for your business.
4. Biggest social media myths and busts.

Even if you think you have your social media and search marketing strategy figured out - I promise you will still walk away from this Webinar with at least one idea on how to improve your marketing efforts. 

Be sure to register today - the Webinar is tomorrow and seats are almost filled!

Last Chance to Refer...

Friday, February 26, 2010 by Compendium Client Marketing
Sunday, February 28th is the last day for you to refer your friends to Compendium for a $25 Amazon gift card or Amazon Kindle. 

If you haven't taken advantage of this great offer yet, now is your last chance to do so. It can't be any easier to earn a Free gift card to Amazon!

To be one step closer to your free gifts, follow these easy steps:


1. Think of someone you know that could benefit from Compendium's powerful blogging software.
2. Fill their information in the box provided under Step 1.
3. Fill in your information under Step 2 so that we can send you a $25 Amazon gift card just for your referral!
4. If the referral you sent us starts blogging with Compendium within 30 days - we'll send you an Amazon Kindle!

Help get your friends and contacts closer to building a successful search marketing strategy with Compendium Blogware. Start referring today before this offer is over!

Congrats on "Best Places to Work"

Tuesday, February 23, 2010 by Compendium Client Marketing
This week the list for Best Places to Work was revealed, and we were very excited to discover some of our client's made the list!

Here are our awesome clients who made the list:


Aprimo
ExactTarget
Harrison College
Ice Miller
Katz, Sapper & Miller
RCI
Bingham McHale


To read the full list of companies who made the list - click here.  Congrats from your friends at Compendium Blogware!

Alerding Castor Hewitt Seeing 500% ROI

Monday, February 22, 2010 by Compendium Client Marketing
We've finished another client success story and today I'm happy to report some great blogging numbers from our client, Alerding Castor Hewitt. 

Alerding Castor Hewitt
is an Indianapolis based law firm that handles a wide array of business law matters.  The firm has looking for a way to reach out to new national and international clients through organic search.  They also wanted to further establish their firm as one of the leading Entrepreneurial Law Firms worldwide.

So Alerding Castor Hewitt turned to Compendium, a powerful blogging software, to increase their ROI from online activities and provide them with high client conversion.  

Here are their results after a year of relevant blogging:
  • Using 60 targeted keyword blogs, they were able to calculate a 500% ROI with just a 2 hour a week investment.
  • The company produces on average 12 posts per month and 46% of their keywords rank in the Top 100 of Google search.
  • Because of these great results their blog generates hundreds of unique visitors per month.
In an effort to not give away all of Alerding Castor Hewitt's great results - click here to get their full case study! Or if you would like to check out their Compendium blog, click here.

Congrats to Aldering Castor Hewitt for their awazing results - keep up the great blogging!

Aprilaire Increases Online Traffic by 540%

Tuesday, February 16, 2010 by Compendium Client Marketing
That's right - you read my title correctly! Now you're probably wondering how they did it, here's their story...


Aprilaire manufactures whole-house solution products for indoor-air quality. When Aprilaire reached out to Compendium, they had 2 goals they were trying to achieve - increase traffic from organic search and locate new prospects online. 

So how did they achieve these? Aprilaire got to work blogging using Compendium's simple blog software and shortly after they started seeing results. By January of 2010 Aprilaire experienced a 540% increase in unique visits to their blog.  In addition to that, 96% of those visits were first time visitors - perfect for generating new business via their online presence.

To learn more about Aprilaire - check out their blog here.

Don't Miss Out; Refer Today

Tuesday, February 16, 2010 by Compendium Client Marketing
If you haven't already taken the time to submit a referral to Compendium for our February referral program - now is the time!

Don't forget - our current referral program is offering you a $25 Amazon Gift Card for every referral you send our way - limit 10 per person. Also, if that referral you send starts blogging with Compendium within 30 days - we'll send you a brand new Amazon Kindle!

It can't get much better than enjoying a FREE $25 Amazon gift card or Kindle AND introducing a friend to the best blogging software available! Send your referrals today - this offer is only valid until February 28th.

Visit us at the AMA Virtual Event

Monday, February 15, 2010 by Compendium Client Marketing
Compendium is happy to announce that we'll be exhibiting at the upcoming American Marketing Association's Virtual Event - Social Media: Cracking the Code for Business Marketers. Get more details on the event here

During this great virtual event, the following topics will be covered:
  • Utilizing Social Media Tactics for Lead Generation
  • Leveraging Social Media as an Engagement Strategy
  • Measuring ROI of a Social Media Program
This virtual conference is completely free to attend and promises to deliver a great deal of valuable information.  Plus, you can stop by Compendium's booth to say hi or even chat with us about your successful search marketing strategy with Compendium!

We hope to see you there - register now!


Your Social Media Strategy for 2010

Friday, February 12, 2010 by Compendium Client Marketing
I'm so excited about our upcoming Webinar that I couldn't wait to share it with our clients! At Compendium we have a brand new prospect facing Webinar each month, but sometimes these Webinars even cross over to be very informative and beneficial to our clients! This is one of those Webinars...

Join CEO/Co-Founder of Compendium, Chris Baggott and Social Media Strategist, Jay Baer as they answer the question - Should Blogging be the Hub of your Social Media Strategy?

During the Webinar, you'll learn:

1. Where to best spend your time and resources in social media
2. What social media is best for your business.
3. How to leverage social media to drive tangible demand for your business.
4. Biggest social media myths and busts.


Based on the popularity of our past social media Webinars - don't hesitate to register today - spots will be filling up fast!

Indium Corporation - Taking Blogging to the Next Level

Thursday, February 11, 2010 by Compendium Client Marketing
We recently added another successful client to the case study arsenal - Indium Corporation. Indium Corporation manufactures electronics assembly materials, check out their Compendium blog here.  Before deciding to work with Compendium, Indium was managing 9 blogs with 12 contributing authors.  But they wanted to take their blog to the next level by increasing their organic search exposure and lead generation efforts - so they turned to Compendium.

Shortly after working with Compendium, Indium Corporation started to really see their business blogging efforts pay off.  Within the first 4 months they saw 30% of their keywords ranking in the Top 10 results in Google.  This also led to an 83% increase in lead generation! And all in 4 months - Kudos to Indium Corporation for running such a successful blogging program.

To read the full story - click here.

Time is Ticking...

Tuesday, February 9, 2010 by Compendium Client Marketing
www.mclibrary.duke.edu/.../kindle/kindle.jpgHave you referred a friend to Compendium yet?? If not, what are you waiting for? Time is ticking and this great campaign won't be around for long!

Don't forget - all you have to do is refer a friend to Compendium and you get a $25 Amazon Gift Card, regardless of the outcome.  If that referral becomes closed business within 30 days - we'll send you an Amazon Kindle!

How much easier could it be to get a FREE $25 Amazon gift card or brand new Kindle?? So click here to start referring now before it's too late!

Blogging ROI In Just 7 Months

Friday, February 5, 2010 by Compendium Client Marketing
A couple of weeks ago I blogged about one of our clients - EasyLobby, a visitor management solutions provider.  They have already seen a staggering 665% ROI from their Compendium blog after just 7 months of implementation!

I'm happy to announce that the EasyLobby success story is now a featured case study on our website.  To give you a little background on EasyLobby, they decided to start blogging with Compendium to grow their business through organic search and increase their online presence. Long story short...after just 7 months of blogging they have exceeded these goals and then some.

To learn more about EasyLobby and their incredible search marketing strategy, click here to read their new case study.

Like to Read? Send a Lead!

Thursday, February 4, 2010 by Compendium Client Marketing
If you haven't heard - Compendium just launched a brand new referral campaign to our clients. The details of the promotion are very exciting and we want to make sure that everyone has a chance to take advantage of this great offer!

Here's how it works:

1. Think of someone you know that could benefit from Compendium's powerful blogging software.
2. Fill their information in the box provided under Step 1.
3. Fill in your information under Step 2 so that we can send you a $25 Amazon gift card just for your referral!
4. If the referral you sent us starts blogging with Compendium within 30 days - we'll send you an Amazon Kindle!


It can't get much easier than that! And the best part is that you'll be helping your friends and contacts get one step closer to building a successful search marketing strategy with Compendium Blogware. Start referring today before this offer is over!


EasyLobby Understands Business Blogging ROI!

Monday, January 25, 2010 by Compendium Client Marketing
One of my favorite things about working at Compendium is hearing the success stories from clients who are using our business blogging software.

Last week, one of our client success managers, Lee Jorgenson, shared some great blogging stats with us about one of our client's EasyLobby.

EasyLobby is a software provider for visitor management solutions and they have been blogging with Compendium since June of 2009.  In that short amount of time, EasyLobby has been busy blogging for search and seeing results! They have achieved a 665% ROI with 115 blog posts! This just proves how powerful Compendium's blogging software is when used effectively. To learn more about EasyLobby check out their blog here.

Want to see results like EasyLobby? Login to your Compendium account now, refer to some of our blogging best practices and start blogging for search today!



The Client Newsletter is Coming!

Monday, January 25, 2010 by Compendium Client Marketing
If you haven't already heard, Compendium is launching our new and improved client newsletter this week!

The client newsletter is designed to keep our clients up to date on the latest happenings at Compendium.  Along with upcoming information, the newsletter will contain tons of information involving how to stay on track to meet your business blogging and search marketing goals.  We also understand how important it is to stay up to date on important blogging best practices, so we're here to make that as easy as possible for you with our monthly newsletter.

Be sure to keep your eyes on your inbox - we'll be sending out the newsletter this week. And, after you have a chance to read it over, we would love to hear your feedback and improvement ideas.  Email clientmarketing@compendium.com with your opinions!

BizActions up for a Stevie Award

Monday, January 25, 2010 by Compendium Client Marketing
We're proud to announce that another one of Compendium's client's is up for an award in 2010.  BizActions is currently up for a Stevie Award in customer service.  A Stevie Award honors companies with accomplishments is customer service, sales and call/contact center professionals worldwide.

The winnerers of the Stevie Awards won't be announced until February, so you have plenty of time to submit your vote for BizActions.  If you would like more information on BizActions and what exactly they do, click here to visit their blog. 

Compendium wishes the best of luck to BizActions, we'll be voting for you! If you would also like to vote for BizActions, visit the website here.

Have you nominated your company yet?

Wednesday, January 20, 2010 by Compendium Client Marketing
There's only three days left to fill out our online submission form!

If you missed our announcement about being our first featured client in the new January client newsletter, check out my past blog post to get more details.

Here's how it works:
  • Visit our online submission form - click here.
  • Fill out your important information
  • Tell us why you think your company should be the first featured client in our new client newsletter coming out this month.
  • Hit the submit button!
You have until the end of the day Friday, January 22nd to nominate your company.  The winning company will be announced in the first edition of our client newsletter.  Keep an eye on your inbox to see who wins!


* If you have any questions about the submissions, please email us at clientmarketing@compendium.com or contact your client succes manager.

Another Client Up for a Shorty Award!

Friday, January 15, 2010 by Compendium Client Marketing
I'm happy to announce that we have another client up for a Twitter Shorty Award!

Tampa Bay and Company is running for an award in the Travel section, and they need your help to make it happen! Click here to check out Tampa Bay's blog to get a better idea of what they're about.

If you feel that Tampa Bay and Company would be a great nominee for the Travel section, then let them know by voting for them! All of us at Compendium Blogware think they're an excellent candidate and will be voting!

Good luck to Tampa Bay and Company - we're cheering for you!


* Please note - you will need a Twitter account to vote for a Shorty Award nominee.

Will You Be Our 1st Featured Client?

Friday, January 15, 2010 by Compendium Client Marketing
Now that the new year has arrived, we want to be sure that our clients are staying up to date on all the happenings here at Compendium.  To help make that happen, we'll be launching a new and improved monthly client newsletter.

You'll be receiving this newsletter at the end of each month and it will be jampacked with information and fun blogging tips and tricks to help you stay on track with your blogging goals.

We believe it's very important to give credit to our clients who are seeing amazing results or running exciting blogging programs.  We want to showcase these clients in our new client newsletter. We will have a section dedicated to a different client each month.  It will contain information on your outstanding blogging program and a link to your company blog.

If you like what you hear and would like to nominate your company for the January 2010 Client Newsletter, click here to fill out the short submission form.  You will have until Friday, January 22, 2010 to fill out the form. The winning company will be featured in our 1st newsletter that will be sent next week. So keep an eye on your inbox for our newsletter to see who is featured!


*If you have any questions about the submissions, please email us at clientmarketing@compendium.com or contact your client success manager.



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