The purpose of this blog is to bring the most relevant information to clients. On this blog we will be discussing the latest advances in the world of blogging&SEO, blogging platform enhancements, as well as contests&promotions offered only to clients.The purpose of this blog is to bring the most relevant information to clients. On this blog we will be discussing the latest advances in the world of blogging&SEO, blogging platform enhancements, as well as contests&promotions offered only to clients.How can you measure the level of your corporate blog visitors engagement?
One of the best measurements of engagement is looking at the number of visitors who interact with your Calls To Action. But how can you measure engagement with your CTAs?
Click Through Rate: The number of visitors who click on your CTAs / Total Visitors to the site.
What is a good CTR? There is no ‘magic’ CTR, all industries and companies can have wide variance. We advice our clients to:
One of the best measurements of engagement is looking at the number of visitors who interact with your Calls To Action. But how can you measure engagement with your CTAs?
Click Through Rate: The number of visitors who click on your CTAs / Total Visitors to the site.
What is a good CTR? There is no ‘magic’ CTR, all industries and companies can have wide variance. We advice our clients to:
- Understand the ROI of your program. In other words, for the effort you are putting in and the investment that you’ve made, are you getting the value out?
- Watch the trend. Comparing CTR trends to see if they are increasing or decreasing when changes are made.
In the spirit of the Halloween here are five fabulous tricks to help you get the treat (business blogging leads). 1. Use images of people. People respond to people and buy from people. Just make sure that the person in the image is looking at the action you want them to take not away from it.
2. Eye-catching colors are always good to use - in moderation of course. Get my attention but don't overpower me.
3. Say something that will really get them to think. Starting a CTA with a question is always a good start.
4. Make sure your offering a variety of Calls To Action. Your corporate blog will have visitors that are ready to purchase right now as well as visitors that are only ready to commit to a newsletter. Don’t miss out – cater to all of the groups.
5. Never give it away for free. Make sure you capture your visitors data.
While creating quality CTAs can be tricky don't worry we are here to help. Just reach out to your client success manager for strategy and guidance around improving your CTAs.
What is the best technique for increasing your corporate blog Calls To Action (CTA) clicks?
It is your job to guide your corporate blog readers to take the next step with you. How will they know what to do if you don't tell them or encourage them to take action?
Be direct and make the offer appealing. Try using some of these methods:
Give a specific action don’t be passive!
It is your job to guide your corporate blog readers to take the next step with you. How will they know what to do if you don't tell them or encourage them to take action?
NOTHING
Be direct and make the offer appealing. Try using some of these methods:
- Deadline - Act now to get X
- Price save or price increase
- Trial/Introductory period
- Free gift
- Only available through this offer
- Upgrade
- Free accessory
Incentives for your blogging team have a fantastic return on investment. At Compendium, we have fun and give our three bloggers with the least amount of posts per month blogging dunce caps! Our bloggers that have the most posts, best content, or most conversions are rewarded with gifts.If you're blog posts are beginning to dry up, hold a blogging breakfast or lunch - where anyone who wrote a worthy post is invited. Donuts can drive traffic!
One of our clients writes a weekly email to all his bloggers. He lets them know what's new, who's writing fantastic content, and pokes fun at those that are lagging behind. The internal competition is fun for the workplace and results in many more blog posts.
We hope that, as each day passes, you begin to put some thought into each post. As you're speaking to clients or writing an email, ask yourself: "Could this be a blog post?"
More often than not, it can be! As you continue to blog, here are some tips:
For blog software support reach out to our product support team.
More often than not, it can be! As you continue to blog, here are some tips:
- Stay on Topic: talk about your customers, your products, your services, your industry… don’t talk about yourself.
- Use Your Keywords: In the Post Title and in the first sentence of your post!
- Use White Space: People scan, they don’t read. Write short paragraphs, bold important words, and use bulleted & numbered lists.
- Dress it up: Pictures, data, and video all work great to differentiate your content
- Attend our Webinars to get more information on spicing up your blog.
For blog software support reach out to our product support team.
Can you take a photo of a happy client? Having real people that are happy customers in a client testimonial blog post is one of the most valuable posts you can publish on your blog. If you don't have the ability to get a photo of them, ask them for one!When customers are satisfied, they love to tell people about it. Your blog is the perfect location for a photo and a testimonial like this!
Post Idea: Write at a customer testimonial and include a photo of your customer in the post. Heck write three or four to get your total posts published up to or over 30 by the end of the week!
For product support for Compendium's easy to use blog software call 317.777.6255.
Make the most of your sidebar real estate by incorporating quality Calls To Action.
Remember that something your visitors were searching for brought them to your blog content. It is your goal to engage the readers and get them to take the next step with you. Writing keyword rich content and providing quality Calls To Action will help you reach this goal.
AirFlow Technology saw a 987.5% increase in conversions by following Compendium's CTA best practices.
Learn how you too can maximize your traffic's engagement using quality Calls To Action by attending this month's client only webinar.
Do you have Calls To Action that are performing well? Go here to tell us about your CTAs and we'll highlight your organization's success during next week's webinar!
Remember that something your visitors were searching for brought them to your blog content. It is your goal to engage the readers and get them to take the next step with you. Writing keyword rich content and providing quality Calls To Action will help you reach this goal.
AirFlow Technology saw a 987.5% increase in conversions by following Compendium's CTA best practices.
Learn how you too can maximize your traffic's engagement using quality Calls To Action by attending this month's client only webinar.
Do you have Calls To Action that are performing well? Go here to tell us about your CTAs and we'll highlight your organization's success during next week's webinar!
You can leverage your corporate blog analytics to gain insight into your blog including:
Here are the top ten resources I use to find answers to my Google Analytics questions.
I hope that these resources help you with your analytics questions. Do you use a resource not listed here? Please just add it to my list via comments.
- Where your business blog traffic is coming from
- What visitors are most engaged with
- The search keywords your traffic is finding you for
- Guiding your visitors to take the next step
Here are the top ten resources I use to find answers to my Google Analytics questions.
- Official Google Analytics Blog
- Google Analytics Official YouTube Channel
- Google Analytics Support Page
- Occam’s Razor by Avinash Kaushik
- A Guide to Google Analytics and Useful Tools
- 50 Resources for Getting the Most Out of Google Analytics
- AnalyticsSearch: Search dozens of Google Analytics support websites with 1 click
- EpikOne: Analytics Talk
- Follow & Tweet with @Google Analytics on Twitter
- Software as a Service Compendium Blogware's Product Support Team
I hope that these resources help you with your analytics questions. Do you use a resource not listed here? Please just add it to my list via comments.
It's important that your corporate blog publish relevant content on a regular basis. Especially when your blogging for search!
Don't let McFontalot's song be the theme song for your blog. Write content today.
Don't let McFontalot's song be the theme song for your blog. Write content today.
As the administrator you play an important role in the success of your blogging program, this paired with the power of content creation has made us evaluate our user creation process.
We want to empower you, the blogging administrator, to have more control over your program. With this in mind we are excited to announce the release of the new user management tool for administrators.
To learn how to manage your users, view these step-by-step instructions.
If you have any questions about this new tool, please go here or call (317) 777-6255.
We want to empower you, the blogging administrator, to have more control over your program. With this in mind we are excited to announce the release of the new user management tool for administrators.
When you login to your admin account today, you'll notice a few changes:
- Program administrators now have the ability to view all blog users
- Administrators can easily search through all users by first name, last name, or email address
- The ability to edit users by first name, last name, and email address
- Adding users can now be accomplished though the user management tool
To learn how to manage your users, view these step-by-step instructions.
If you have any questions about this new tool, please go here or call (317) 777-6255.
Many of our customers ask us how often should we post? Or when can we expect results? Prediction of search engine traffic is not an absolute because many of your competitors are trying to gain the same traffic.
The analogy we use is that we're providing you with the keys to a race car and we'll teach you how to race, but you are in the driver's seat! Put the pedal to the metal!
Our clients have absolutely proven that increasing your post frequency will increase your search engine traffic. The combination of the number of keywords you've purchased in your contract, the frequency you've posted, and the use of those keywords will get results.
Try this with your own company - write twice the number of quality posts next week and observe your traffic - it will increase!
For more answers to the most commonly asked blogging questions, watch our Most Commonly Asked Corporate Blogging Questions webinar.
The analogy we use is that we're providing you with the keys to a race car and we'll teach you how to race, but you are in the driver's seat! Put the pedal to the metal!
Our clients have absolutely proven that increasing your post frequency will increase your search engine traffic. The combination of the number of keywords you've purchased in your contract, the frequency you've posted, and the use of those keywords will get results.
Try this with your own company - write twice the number of quality posts next week and observe your traffic - it will increase!
For more answers to the most commonly asked blogging questions, watch our Most Commonly Asked Corporate Blogging Questions webinar.
Your blog will become a direct reflection of how your company is found on search engines. It's imperative that you write relevant content that centers around the keyword strategies we've developed for you.
Many company blogs fail because they don't answer the questions of the search engine visitor and; as a result, don't attract business. Utilize our 50 content strategies to develop your content that is relevant to the search engine traffic that will drive your business!
Blogs are not as formal as a marketing brochure site, so you do have opportunities to share insight on your company and your employees... just be sure to do it in such a way that it remains relevant to your audience. When you're thinking of a topic, think about whether or not you're going to leave the reader with additional insight to your company, products or services that will engage them.
Post Idea: Select a keyword that you've never written about before and write about it! Utilize the 50 content strategy post if you get stuck on what kind of approach to take.
Related Posts:
Many company blogs fail because they don't answer the questions of the search engine visitor and; as a result, don't attract business. Utilize our 50 content strategies to develop your content that is relevant to the search engine traffic that will drive your business!
Blogs are not as formal as a marketing brochure site, so you do have opportunities to share insight on your company and your employees... just be sure to do it in such a way that it remains relevant to your audience. When you're thinking of a topic, think about whether or not you're going to leave the reader with additional insight to your company, products or services that will engage them.
Post Idea: Select a keyword that you've never written about before and write about it! Utilize the 50 content strategy post if you get stuck on what kind of approach to take.
Related Posts:
Most people don't realize that search engines prefer fresh quality content over old content. Writing content every day will position your company to be found every day! We've helped you to build a targeted strategy that will attract search traffic, but you must provide the content that will engage readers.
How often should I write on my blog?
Writing to your blog on a daily basis will also help you become a better blogger! Sooner, rather than later, you'll be thinking about topics or customer experiences and planning your next blog post as part of your daily routine!
Recency is also important because it will re-engage the search engines with your blog. It's key to your blogging strategy that new content brings back the search engines every day - building up your reputation as a great source of information.
Post Idea: What's the last conversation you had with a customer or prospect that can be shared for other searchers who are looking for the same answer? Write a blog post about it! Each day, review the interactions you've had with customers and prospects and begin writing!
Related Posts:
How often should I write on my blog?
Writing to your blog on a daily basis will also help you become a better blogger! Sooner, rather than later, you'll be thinking about topics or customer experiences and planning your next blog post as part of your daily routine!
Recency is also important because it will re-engage the search engines with your blog. It's key to your blogging strategy that new content brings back the search engines every day - building up your reputation as a great source of information.
Post Idea: What's the last conversation you had with a customer or prospect that can be shared for other searchers who are looking for the same answer? Write a blog post about it! Each day, review the interactions you've had with customers and prospects and begin writing!
Related Posts:
The volume and diversity of your content is very important to search engines. Frequency of content plays an important role to search engine marketing because it:
Post Idea:
Write a blog post on a topic you've already written - but present it as a different type of post using one of the 14 types of blog posts. Create your corporate blog content now!
- Conditions the search engines to repeatedly return to your blog.
- Builds authority and reputation on specific keywords associated with your domain.
- Presents similar content in different ways to attract different audiences.
Post Idea:
Write a blog post on a topic you've already written - but present it as a different type of post using one of the 14 types of blog posts. Create your corporate blog content now!
Here are some gread examples of Doug Karr's list of 50 Blog Post ideas being put to use by Compendium Blogware Clients:
Now it is your turn to put these content strategies to work. Today's Post Idea:
We just gave you 5 great content ideas with some examples of how its done! Now it's your turn to log-in and create content.
- Talk about your customer. Bicycle Garage Indy wrote a moving post about changing a 27-year old woman's life when they taught her to ride a bike for the first time. They even included links to their products and services so readers could click through easier!
- Talk about new products and services. Widen utilizes their blog to inform their own clients (and interested prospects) about upcoming releases.
- Timely posts. Bradford Scott provided customers with feedback on the Swine Flu, an issue at the top of the news, and how their product incorporates key alerts.
- Going Green. Consumers are investigating companies more and more on topics like the environment and going green. Make sure that your company is promoting its green efforts just as FCFCU did on their blog.
- Introduce your Headquarters. Consumers want to know who they're doing business with and blogs supply that human touch - share a story about where your headquartered with a photo or two so you're not some mysterious entity hiding behind a logo. Check out the GK Elite blog as a great example.
Now it is your turn to put these content strategies to work. Today's Post Idea:
We just gave you 5 great content ideas with some examples of how its done! Now it's your turn to log-in and create content.
People know exactly what they want and what they are looking for when they are searching on the internet. It’s no accident that people have arrived at your website. Something they were searching for brought them there. The right words drive visitors to take action. Your corporate blogging goal is to gain exposure, show your value, and persuade readers to take action with your company.Make the most of your sidebar real estate by incorporating quality Calls To Action. A great CTA has 4 distinct elements:
- A purpose: States what the CTA is about.
- A benefit: Answers the question, "Why should I click on this?"
- A command: Do something! ex: download, demo, start, purchase, contact, etc.
- A place to click: An important element to any CTA, this screams... "Yes, this is where you can click!".
Use Compendium's Blog Call-To-Action Checklist to ensure that you are incorporating the appropriate elements to engage readers and have them take the next step - convert!
Need help deciding what CTA is right for your blog? Contact our client success team and we will be happy to coach you through it.
Just a quick reminder of our agency webinar on Wednesday – we’ll be covering “How to Sell Search: Compendium Blogware’s Strategy” with Chris Baggott presenting on some best sales practices in this space.
Join Chris Baggott and Jenni Edwards to learn more about selling search and how Compendium Blogware does it. This webinar will cover the most important steps for properly educating prospects on blogging for search marketing and closing the deal. Hope to see you tomorrow!
How To Sell Search
Compendium Blogware's Strategy
Presenters: Chris Baggott & Jenni Edwards
Day: Wednesday, September 9th
Time: 3pm EST
Compendium Blogware's Strategy
Presenters: Chris Baggott & Jenni Edwards
Day: Wednesday, September 9th
Time: 3pm EST
Join Chris Baggott and Jenni Edwards to learn more about selling search and how Compendium Blogware does it. This webinar will cover the most important steps for properly educating prospects on blogging for search marketing and closing the deal. Hope to see you tomorrow!
To impact your coporate blogging program you should be writing quality content on a consistent basis to help drive search traffic.
Want to do more?
Learn how you can drive relevant traffic and keep readers attention long enough to positively impact your call to action conversion rate. Ultimately you impact your program's return on investment learn how by attending today's webinar.
Improve Blog Engagement with
Bounce Rate & Read Time
Today: Thursday, July 16th
Time: 2pm EST
Bounce Rate & Read Time
Today: Thursday, July 16th
Time: 2pm EST
We are here to help you succeed so let us know what we can do to help you.
Is there anything you’d like one-on-one assistance with? If so, just go here and a Client Success team member will reach out to you within the next three business days.
Increase your corporate blog's conversion rate by writing content designed to improve bounce rate and read time. Attend this week's webinar to learn how you can positively impact your call to action conversion rate through engagement.
Improve Blog Engagement with
Bounce Rate & Read Time
Date: Thursday, July 16th
Time: 2pm EST
Bounce Rate & Read Time
Date: Thursday, July 16th
Time: 2pm EST
Three things you can do today to make an impact:
- 13 questions to ask to improve your next blog post.
- Increase your corporate blog search traffic by using exact keyword phrases.
- Register for this week's webinar.
