Sometimes the toughest part about a business blog is just getting started. Like many things is all about taking that first step, and developing routines. I liken it to going to the gym. You know you need go, you want to go, but you have to develop the routine before you actually do go. Once the routine is there, you're happy and you actually feel out of sorts when you don't make it to they gym. Same thing with blogging - you know you need to write a blog post today, you want to write a blog post today to drive more traffic and convert those searchers, but you keep finding excuses to make you feel better about why you didn't get that post out today.
Well, think of the Client Success Team here at Compendium as your Trainer. We're here to help encourage you to keep up post content, write keyword rich blog posts, and to help target your blog to drive conversions. So whats the first step? Keep it simple and just write!
Here are some quick tips to keep in mind when starting out:
- KISS: Keep It Simple Silly - a blog post should be quick and easy, don't worry about writing some long, thought provoking post. That's what whitepapers are for.
- Be Pithy: Think of writing a blog post as writing an email to a friend. You want to be casual and relaxed.
- Be Engaging: No one wants to read a computer screen full of text. Break up your posts with lists (bullet or number), pictures, and links
- Be Consistent: Searchers want to find relevant and recent information about what they are looking for. If they land on your page and its been 2 weeks since any content has been posted, they will not find you credible. Be sure to stay on top of your post frequency.
Hopefully with these first few tips you'll be able to get started. If you have further questions, always feel free to reach out to our Client Success Team at clientsuccess@compendiumblogware.com.
Happy Blogging!
































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