Indexed video is 50 times more likely to rank on the first page of Google than textual results.
WHAT? Wow, this fact is amazing and shakes my world a bit. (I am saying fact as it is from Forrester who we have a huge amount of respect for here.)
Although I don't have access to the full study, there does appear to be a few pieces missing and some methodology questions as laid out in Reel SEO but I think the main takeaway is beset stated from the study itself:
“Best of all, so few interactive marketers focus on video optimization that most of the videos in Google’s index aren’t very well optimized — so if you optimize your videos well, your chances of success will increase even further.”
After getting a bit fired up about all of this (come on, textual results are a prime value proposition of blogging for search), I did take a step back and realize that the importance of video and the importance of blogging are not mutually exclusive for a business and that places all of your videos on YouTube and Google Video (if longer) and tagging your videos properly are always best practices. Compendium is all about casting a wide net not just with a blogging strategy, but on a broader scale of search as well.
Thanks Brennan over at Cantaloupe for pointing me in the direction of this study (via Twitter).
WHAT? Wow, this fact is amazing and shakes my world a bit. (I am saying fact as it is from Forrester who we have a huge amount of respect for here.)
Although I don't have access to the full study, there does appear to be a few pieces missing and some methodology questions as laid out in Reel SEO but I think the main takeaway is beset stated from the study itself:
“Best of all, so few interactive marketers focus on video optimization that most of the videos in Google’s index aren’t very well optimized — so if you optimize your videos well, your chances of success will increase even further.”
After getting a bit fired up about all of this (come on, textual results are a prime value proposition of blogging for search), I did take a step back and realize that the importance of video and the importance of blogging are not mutually exclusive for a business and that places all of your videos on YouTube and Google Video (if longer) and tagging your videos properly are always best practices. Compendium is all about casting a wide net not just with a blogging strategy, but on a broader scale of search as well.
Thanks Brennan over at Cantaloupe for pointing me in the direction of this study (via Twitter).
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