Most of your blog's traffic will be coming from search. Searchers expect to find answers to their question quickly and easily when they land on your post.
It's important that what you post about is relevant to the keywords that searchers are finding you for. If you stay on topic and use your keywords, you'll be delivering the answers they're looking for. There is a way to really stand out though! Good formatting.
The four things you can do today to improve your formatting:
Post Idea:
Write a post using a bulleted list. Perhaps the top 3 customer compliments that your company gets. Or the top 5 reasons why prospects use your product or service.
It's important that what you post about is relevant to the keywords that searchers are finding you for. If you stay on topic and use your keywords, you'll be delivering the answers they're looking for. There is a way to really stand out though! Good formatting.
The four things you can do today to improve your formatting:
- Keep your paragraphs short and leave space between them. Make sure you leave space around your images. This is called whitespace.
- Numbered and ordered lists stand out and are simple to digest, use them often!
- Keep your posts pithy by talking about a single point in each post. If you have multiple points, use multiple posts!
- Emphasize important elements of the post. Use bold, italics, and highlights. Bolded text stands out for search engines as well.
Post Idea:
Write a post using a bulleted list. Perhaps the top 3 customer compliments that your company gets. Or the top 5 reasons why prospects use your product or service.
Comments for Can you skim your posts?
Leave a comment