As I sat in traffic on my way home from work last night, I began to think about how weird it is that this many people live in one place and all want to get home at the same time. For a small town girl like myself, the number of people driving out of downtown Indianapolis around 5 o'clock just baffles me. Where do they all come from? And how did they all learn to drive like this?? I mentioned my frustrations to a friend of mine and she, being from Chicago, proceeded to explain to me just how peaceful Indianapolis traffic is. What?!Traffic during rush hour is a lot like traffic to your blog. Imagine yourself as my friend from Chicago. For you, having four paragraphs of just text seems ordinary. Big words and acronyms are very easy to read because you're accustomed to using even more during the workday. You may think that you're making your post extremely readable when in reality all that industry jargon is not understood by anyone but you and your co-workers. For the "small-town reader" all of your posts may be very frustrating!
The purpose of blogging for business should be to reach out to potential customers. Trust me, these customers will not appreciate a massive amout of text, industry jargon or any confusing acronyms. Instead, you should use simple terms and include items such as pictures, graphs and other visuals to break up your post. Visuals are a great way to explain a topic or even just make the post more enticing to read. You could even try a video!
Don't get stuck in traffic. Potential customers are just like me... small town people trying to get what they need!
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