So my good friend Jeff Rohers sent included me on the following Tweet the other day:
So I'm not exactly sure what Jeff is asking, but if it's "Where do you start our social media strategy?" Of course you have to start with blogging. This is a perfect example right? What the heck is he talking about? There is no context, no back story...I'm sure if I wanted to do the work I could click around and try and figure out what string this was attached to, but who's going to do this?
This is why there can be no question that your strategy needs to start with Corporate Blogging. Blogs are the place where you tell the stories of your organization, the problems you solve for your customers and share your thoughts. Twitter is perfect for helping you expose those thoughts with a catchy blurb and a link back.
Without the foundation of the blog, what exactly do you think you can accomplish as a company? How would you measure it? A Tweet that leads to your blogs, also leads to conversions on your CTA's. That's how you build realtionships...my moving the realationship forward to the next step. Seth laid this out clearly 10 years ago in Permission Marketing.
jkrohrsRT @bschrader From @guykawasaki - For those new to online - twitter is step one, not blogging. #sbmg - @chrisbaggott your thoughts?
So I'm not exactly sure what Jeff is asking, but if it's "Where do you start our social media strategy?" Of course you have to start with blogging. This is a perfect example right? What the heck is he talking about? There is no context, no back story...I'm sure if I wanted to do the work I could click around and try and figure out what string this was attached to, but who's going to do this?
This is why there can be no question that your strategy needs to start with Corporate Blogging. Blogs are the place where you tell the stories of your organization, the problems you solve for your customers and share your thoughts. Twitter is perfect for helping you expose those thoughts with a catchy blurb and a link back.
Without the foundation of the blog, what exactly do you think you can accomplish as a company? How would you measure it? A Tweet that leads to your blogs, also leads to conversions on your CTA's. That's how you build realtionships...my moving the realationship forward to the next step. Seth laid this out clearly 10 years ago in Permission Marketing.
Comments for Blog First, Then Twitter
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