Text Blog Software

When a client first comes on board here at Compendium we have some that are familiar with blogging and those that are just entering the blogosphere for the first time. In order to help warm up these new waters, we have begun offering user and administrator training 2x per week.

In addition to learning the basics of our simple blog platform, there is a learning curve to the actual content to be written. Many have the misconception that blog posts should be similar to white papers - not the case at all. Most visitors that come to a blog are scanning the content, not reading it. Think to your own experiences - what do you do when you land on a webpage thats full of text?

In reality most blog posts should be:

Pithy and to the point - similar to writing an email to a friend
Keyword Rich - your content should be focused around the keyword phrases your company is targeting.
Engaging - make it easy for readers to skim your content to get the point. effective use of white-space can go a long way.
Directive - tell the readers what to do next (take that next step and convert into a lead).
Remember that most online readers will make a decision in less than 10 seconds after landing on your page as to whether they want to stay or not - make sure you capture them quickly!

In order to help those new to this blog craze, I'll be posting over the next few days the top mistakes new bloggers make. In hopes your business blogging program will be able to avoid them and get the most success from your efforts.

Stay Tuned!