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Exciting new feature release this week!

Thursday, November 19, 2009 by Abby Brosmer
This week, Compendium was excited to announce a new feature release for all standard users.  A keyword tab was added to the text editor screen you see upon login.  This tab now allows users the ability to see a full listing of their companies keywords.  It also allows for easy navigation and sorting of large and small keyword networks.  Want to know more...Check out the solution in our knowledge base.

As a blog contributor, it is important to know what topics are important to focus on.  And while the 20 suggested keywords are listed to the right, for general content ideas.  Often in a blog post, a user can rearrange a word or two of natural writing to accomplish the addition of a keyword, helping the SEO of their corporate blog.

As far as blogging best practices, I am of the belief that it is import to write naturally and to write about what you know.  My own practice is to write a post, keeping in mind a general topic about Compendium and corporate blogging as whole.  I write everything and then, I go back and revise to add in some keywords.  I never want my content to be stacked with keywords.  Not only does it look spammy to the search engines, but it looks spammy to readers as well.

I would love to hear how what you think of the new keyword tool.  Also, tell us about how you write...how do you add keywords to you posts, and what are some of your blogging tips?

Know Your Audience - and the Difference Between an Oven and Range

Thursday, November 19, 2009 by Tyler Bender
This morning, while I was editing some blog content, I ran across something I had never seen before.

(preface: before you make any judgments on me or my lack of knowledge, please understand that I am a 26 year-old guy who isn't that far removed from dormlife in college and has never done the following:
  1. bought a house
  2. bought an oven
  3. shopped for either a house or an oven
  4. used an oven for anything more than a place to see what time it is in the kitchen.
  5. been so intrigued by the names of various components on an oven that I felt the urge to ask the nearest person in my vicinity. )
This blog was about outfitting a new home with new appliances. Particularly a new oven. Only they didn't call it an oven anywhere in their text. Ever. They called it a "range." But I saw the picture in the post! It looks like an oven to me!

what is this thing???When I think "range," my mind immediately goes to golf or guns. Not ovens. Actually, there's only one oven-looking device on the first two google image search pages when you type in "range." So it's not at the top of other peoples' minds either.

I thought to myself, "ok maybe this writer isn't writing to me. Maybe they're writing to a different demographic. Maybe since I've never seen the backend of a kitchen, I should ask someone else if "range" was appropriate and common appliance-speak among regulars."

I asked the people around me (all female coworkers). They told me that "range" is part of an oven, and commonly referred to as "oven range," but most people probably don't exclusively call it a "range" without the "oven" preceeding it - and they certainly don't go tell a salesman "I'm in the market to buy a new range...show me what you got!"

(note: And after doing a little research, I learned that a range is the combination of an oven and a stove-top. Who knew?)

So if I'm not their target audience, and these women aren't their target audience, who IS their target audience? Are they even writing to their target audience at all? If I'm confused by the content in question, who else will be?

Point is - we need to know who our audience is when we're trying to blog for business. Sometimes when we're blogging we're so focused on hitting target keywords, learning blogging best practices, repeatedly having something to write about each day, it can be easy to lose what might be most important - the connection with our audience.

When you're blogging for search, put yourself in your audience's shoes. Use the most common language ("oven" or "oven range" - not "range") that anyone can understand. Don't expect people to know everything you know.

The great thing about blogs is that people can find you even when they don't exactly know what they're searching for. So don't lose them because your content is unclear and not directed toward an audience.

The upside of this morning: at least now I know what a range is. Just wish I didn't have to spend this long learning it.

Click here to learn more about Compendium Blogware and how blogging can help your business.



Blog Content Reality Check

Tuesday, October 27, 2009 by Sarah Sedberry
When a client first comes on board here at Compendium we have some that are familiar with blogging and those that are just entering the blogosphere for the first time.  In order to help warm up these new waters, we have begun offering user and administrator training 2x per week. 

In addition to learning the basics of our simple blog platform, there is a learning curve to the actual content to be written.  Many have the misconception that blog posts should be similar to white papers - not the case at all.  Most visitors that come to a blog are scanning the content, not reading it.  Think to your own experiences - what do you do when you land on a webpage thats full of text?

In reality most blog posts should be:

  • Pithy and to the point - similar to writing an email to a friend
  • Keyword Rich - your content should be focused around the keyword phrases your company is targeting.
  • Engaging - make it easy for readers to skim your content to get the point.  effective use of white-space can go a long way.
  • Directive - tell the readers what to do next (take that next step and convert into a lead).
  • Remember that most online readers will make a decision in less than 10 seconds after landing on your page as to whether they want to stay or not - make sure you capture them quickly!


In order to help those new to this blog craze, I'll be posting over the next few days the top mistakes new bloggers make.  In hopes your business blogging program will be able to avoid them and get the most success from your efforts.

Stay Tuned!




Sustainable SEO

Wednesday, October 7, 2009 by P.J. Hinton
Being prominent in search results has a high value.  You're convinced of that and are willing to fork over the big bucks to get there.  There is no shortage of consultants who will be all too ready to take your money with the promise of quick results.  The question you should be asking the consultant is, "Are the results you offer sustainable?"  If you don't ask, you could be setting yourself up for a let down in the long run.

What determines whether a tactic is sustainable?  Look at it from the search engine algorithm designer's standpoint.  Whether someone continues to use your service depends on whether you can consistently deliver relevant results to the visitor.  If you can't, or some other search engine can do a better job, your value as a service diminishes greatly.  You can join the pile of search has-beens like Alta Vista and Lycos. 

Google pours tons of effort into refining their algorithms to distinguish between good content and attempts to game the system.  Chances are, if you are using tactics to game, you're going to get caught and get whacked.  That quick bump to the top all of the sudden becomes a rapid slide to the bottom, and even if you clean up your act, it's a very long climb from the basement.

A very good case-in-point can be found in P.J. Fusco's SEO Q&A column from today.  She takes on the "build or buy" question for inbound links to your website.  She writes:

In one instance, a former client decided to start aggressively buying text links. The business quickly shot up the rankings, but then dropped abruptly when Google caught on to what it was doing. The company abandoned the tactic and eventually returned to its regular positioning...after the better part of a year. In the short term, it had what could be called success on the three terms for which they were buying links. But over the long term, it's hard to call the tactic successful.

If this is where your tactics ultimately land you, then you're not practicing sustainable SEO.  She goes on to write:

Imagine where your site could be positioned in the search engines if you took the link-buying budget and developed a widget that helped build links to your site year after year. Or suppose you took that money and invested in creating content that repeatedly added valuable links to your site? Blogs remain a relatively inexpensive way to not only create link-worthy content, but connect with your customers in an entirely different voice.

That's pretty much what Compendium is all about... providing an application that companies can use to do sustainable SEO through blogging.

I would encourage you to read her entire column.  It also contains some interesting information on the adoption and usefulness of the canonical link tag, which is something we introduced on new blog templates about seven months ago.

There is so much potential inside a blog!

Thursday, September 24, 2009 by Michael Burton
One of the great things about business blog software is the nearly unlimited ways to use a solution like this... There is no reason to just use your blogging platform as a place to dump a bunch of words when they hold potential to do so much more!

Some things to make sure to include in your blogs:

Pictures & Videos
-  Let's face it... Pictures and videos appropriately supplementing text just makes the text more intriguing.  A huge block of text can seem overwhelming and uninteresting.  Just make sure it's relevant. On that same note, make sure to include appropriate white-space in your blog posts.  Don't make everything one major paragraph- space out your main points and make it easier on the eyes.Blogging sign

Links- If you're going to throw out stats and references from outside sources, try to link to those places to keep the reader from wondering where you got your information from.  Also, make sure to include plenty of links back to your products on your main website.

Current news- Include information that customers couldn't find on your website.  The great things about blog software is that it gives you a quick way to get information out about your company. 

Don't let the content or layout of the blog stress you out... If you have questions or concerns, feel free to contact any of Compendium's Client Success Managers who will be more than happy to help you decide how to make your blog stand out to readers.

Is Your Blog Program Highly Efficienct?

Thursday, September 17, 2009 by Jess Wehner
Got an email from a client wanting to optimize their blog marketing efforts today.  They Is Your Blog Program Highly Efficient? asked if we have any recommended strategies for ensuring content is efficiently and effectively created.  Of course, having done this for over a year, I had lots to say!

Effective Content Creation: Every organization is different, and I’ve found the same strategy does not work across the board.  Here are some various methods our clients have used:
  • Incentives/contests (this seems to work the best, but requires the admin to be creative and put the effort in): bloggers do not just blog on their own, they usually need an incentive (i.e. food, gift cards, vacation days, etc.) .  We do tons of contests here – so if you ever want help brainstorming, let me know.  You can also check out my other post on motivating your bloggers.
  • Scheduling: Set a goal for how many posts you want up per week (more is always better) and then divide and conquer.  For example, if you want 5 posts up a week, and have 5 bloggers, schedule one to write Monday, one to write Tuesday, etc.
  • Send reminder/motivational emails: remember, while the blog may be on your mind all the time, it is not on your bloggers, send them an email every Monday with a reminder to blog, and what to blog about.  It’s ok if every single person in your company wrote about the same thing because they are all giving their unique perspective, so share ideas.
  • Enforce it: Make it a part of someone’s job, i.e. they will be reviewed based on how many posts they are able to get up (this usually works if someone is in a communications/marketing dept and it fits with their job function)

In terms of making sure the content is efficient, here are some things you should try to do in your blog posts to make sure they are doing the most for your search traffic:
  • Use your exact keywords phrases as much as possible
  • Use keywords in your post titles
  • Use videos/pictures to engage visitors
  • If you copy and paste from another location, put it in Notepad first – this will strip the text of any outside formatting and make sure everything looks consistent
  • Use bolding and lists to organize your content in a way that is engaging to readers

Hope this helps!  If you'd like more information, contact a client success manager to learn how to optimize your blog marketing efforts, or if you're new to Compendium contact our sales team by clicking on the view demo link in teh sidebar.

Where's Your White?

Friday, September 4, 2009 by Sarah Sedberry
Blogging TipsIn honor of Labor Day weekend and all of the "White" parties happening in the next few days, it only seems appropriate to reiterate the appropriate use and utilization of white space in a blog post.  I know that I've talked about this topic before but I think it is an important enough practice to reiterate the finer points below.


Pictures:  Use of pictures will grab a readers attention, and give them an idea of what your blog post is going to be about.    This will also help give a visual to your point and make your post more aesthetically pleasing.

Lists:  Providing lists (either numbered or bulleted) allows a reader to glean information quickly.  They can scan your post, get the information they want, and make that decision whether to take the next step with you.  Make it easy for them by pulling out the important information, versus leaving it buried in the text.

Font Formatting:  Similar to the effects a list has - it brings attention and focus to the important message of your post.  Allowing someone the ability to scan for information quickly.

Paragraphs:  Let's all be honest, nobody likes to read a computer screen full of text.  So break up your text with paragraph breaks, or one of the above mentioned ways!


Its important to note that most visitors to a blog are new visitors, that you've never been introduced to before.  They are going to evaluate your ability to solve their problem in less than 15 seconds - make sure you do everything you can to capture that potential customer quickly before they move on to the next guy!

For more blog best practices, contact the Client Success Team and we'd be happy to set up a time to review your current content.




Add ShareThis To Your Business Blog

Thursday, August 27, 2009 by Jess Wehner

If you are looking for a way to take your blog to the next level try adding a ShareThis Widget.  ShareThis is a great way to promote your blog and allow readers to share your content. 

By putting the ShareThis button on your business blog pages, you’re enabling your viewers to pass along your content to their friends via Email, AIM, and Text Messaging, as well as post it to a large number of social web sites, including Facebook, MySpace, and Twitter.  By doing this, you’re allowing your band of readers to spread your content all over the web (which Google really likes!)

If you want more information on adding ShareThis, you can email you client success manager at Compendium or check out the ShareThis website.  The best way to get word out about your blogs is to allow your biggest fans to do it for you! 

Use PPC tactics in your SEO Blogging efforts

Tuesday, August 25, 2009 by Chris Baggott


I saw this great post by Tom Hallett Campaign Delivery Manager of Vertical Leap.  Tom does a great job of explaining how you should be using PPC tactics in your Search Marketing efforts.  Business Blog Software of course does all this for you...

Here are 3 strengths of PPC and how you can use them in your organic SEO program:

PPC strength 1: Choose the page that visitors land on

Use in SEO: Don’t try to optimize your home page for all of your keyword variations. Instead, ensure you have a relevant landing page for each of your target keywords so visitors find what they want as soon as they land on your site.

This gets to the core of the Compendium Blogware solution.  The very idea of a "Compended Blog" is to create organic landing pages...one for each targeted keywords.   A lot of people think of Blog in the singular...this strategy radically pushes that to 'Blogs' (form many to perhaps thousands)

PPC strength 2: Customized targeted link titles and descriptions

Use in SEO: Think of your title tag as your ad link text as that’s what will usually be the link that appears in the search engines. Ensure it’s descriptive enough to encourage users to click on it when it appears in the SERP's.  And ensure you have a good meta-description too – this will appear in the search results if the search engine thinks it’s relevant. So use it to convince users to click on the link.

The very definition of an organic landing page starts with the title.  Don't name blogs something whimsical, title them with the keywords that you are targeting.  Look at the title of this blog as an example.

PPC strength 3: Quick results

Use in SEO: Encourage the search engines to crawl your site more often by adding fresh content like blogs regularly. This, coupled with a good long term SEO strategy, will mean any new pages or products you add to your site will be indexed and ranked by the search engines quickly.

This is the final peice of the puzzle.   but instead of 'like blogs' make your organic landing pages actual blogs.   What you get from targeting business blogging is a giant boost to your online marketing efforts by following these three steps: A blog for each keyword as a landing page, title your blogs with the targeted keywords and update frequently.   Simple advice from accross the pond...Thanks Tom.


Some Helpful Advice on Text and Video Content Creation

Monday, August 3, 2009 by P.J. Hinton
While scanning my RSS feeds today, I stumbled across a couple of great links for content creators. 

Perfectionism is the Enemy of "Done"


Over at Copyblogger, Michelle Russel provides five good reasons why you shouldn't let perfectionism overwhelm you into not finishing a post that you're not fully happy with.  Because steady content creation is fundamental to the success of blog marketing, this should be required reading of all of Compendium's clients.  In fact, Russel's post motivated me to write a post for my own somewhat neglected blog!

Vlogging Software Selection for Beginners

Including some video on a blog post can make for a compelling experience, but creating and editing video might prove to be a bit daunting to someone who doesn't work with the software on a day-to-day basis.  Serdar Yegulalp has an article over at Information Week that takes a look at several video editing applications based on the availability of three features -- video capture, editing, and upload to hosting services.  Weighing in at six pages, it's a substantial read, but a worthwhile one if you are considering an investment in this area.

Blogging for Business, Not for Your Co-Workers

Wednesday, July 15, 2009 by Allison Bowen
As I sat in traffic on my way home from work last night, I began to think about how weird it is that this many people live in one place and all want to get home at the same time.  For a small town girl like myself, the number of people driving out of downtown Indianapolis around 5 o'clock just baffles me.  Where do they all come from?  And how did they all learn to drive like this??  I mentioned my frustrations to a friend of mine and she, being from Chicago, proceeded to explain to me just how peaceful Indianapolis traffic is.  What?!

Traffic during rush hour is a lot like traffic to your blog.  Imagine yourself as my friend from Chicago.  For you, having four paragraphs of just text seems ordinary.  Big words and acronyms are very easy to read because you're accustomed to using even more during the workday.  You may think that you're making your post extremely readable when in reality all that industry jargon is not understood by anyone but you and your co-workers.  For the "small-town reader" all of your posts may be very frustrating!

The purpose of blogging for business should be to reach out to potential customers.  Trust me, these customers will not appreciate a massive amout of text, industry jargon or any confusing acronyms.  Instead, you should use simple terms and include items such as pictures, graphs and other visuals to break up your post.  Visuals are a great way to explain a topic or even just make the post more enticing to read.  You could even try a video!

Don't get stuck in traffic.  Potential customers are just like me... small town people trying to get what they need! 



Image Use in Blog Posts

Monday, July 13, 2009 by Sarah Sedberry
Image Useage in Blog PostsThey say a picture can tell a story, that it speaks volumes with out ever saying a word.  So why not use images in your blog posts to tell the story as well?  Effectively using an image in a blog post allows a reader to quickly understand what your post is trying to say, as well as, can capture their attention to ensure engagement.

Finding the right image can be a challenge as there are a lot of "free" photo sites out there, but it is important to make sure you are not infringing on copyrighted material.  Below is a list of several sites that we've used but it's not all inclusive: 


Try them out and see what works best for you.  When in doubt it is always wise to provide attribution to the source of your photo.   Every organization handles image guidelines differently so make sure to check with your administrator as well.

Also, don't forget to crop, re-size, or edit the photo when inserting it into the post so that it fits within your text, and doesn't take away from the focus of your content.



Links for 2009-07-02

Friday, July 3, 2009 by Blake Matheny
Links for 2009-07-02

This is a collection of links I have bookmarked on del.icio.us for the date 2009-07-02

Links for 2009-06-11

Friday, June 12, 2009 by Blake Matheny
Links for 2009-06-11
  • Home - Common Tag - Common Tag is an open tagging format developed to make content more connected, discoverable and engaging. Unlike free-text tags, Common Tags are references to unique, well-defined concepts, complete with metadata and their own URLs. With Common Tag, site owners can more easily create topic hubs, cross-promote their content, and enrich their pages with free data, images and widgets.
  • Why “I’d just Google it” is not an acceptable interview answer « Software++ - I have often been lectured about, if not criticized for, my interview practices. In particular, I happen to have high expectations. We make very few offers and the ones we do make are generally for very smart, senior people. I was reading this blog post and there was a particular sentence that summed up my feelings on interviews, and specifically why we ask some of the tough questions that we do. The author said, "A job interview is a competition, not a pass-fail test." and that's very true. Sure, you might not be able to tell me the difference between a hash table and a binary tree in terms of runtime complexity but another candidate can and I'm going to prefer that candidate for the job.

This is a collection of links I have bookmarked on del.icio.us for the date 2009-06-11

Can you skim your posts?

Tuesday, June 9, 2009 by Compendium Client Marketing
Most of your blog's traffic will be coming from search. Searchers expect to find answers to their question quickly and easily when they land on your post.

It's important that what you post about is relevant to the keywords that searchers are finding you for. If you stay on topic and use your keywords, you'll be delivering the answers they're looking for. There is a way to really stand out though! Good formatting.

The four things you can do today to improve your formatting:
  1. Keep your paragraphs short and leave space between them. Make sure you leave space around your images.  This is called whitespace.
  2. Numbered and ordered lists stand out and are simple to digest, use them often!
  3. Keep your posts pithy by talking about a single point in each post.  If you have multiple points, use multiple posts!
  4. Emphasize important elements of the post. Use bold, italics, and highlights.  Bolded text stands out for search engines as well.

Post Idea:
Write a post using a bulleted list.  Perhaps the top 3 customer compliments that your company gets.  Or the top 5 reasons why prospects use your product or service.

Why Brad Brenner is Wrong about Others being Wrong about PR

Monday, June 1, 2009 by P.J. Hinton
Brad Brenner has a blog post claiming that public relations professionals are all the more relevant in this day and age.  Quoting from the text of the article:

Doomsayers don’t get it. They think PR is all about writing a press release or getting a story in a magazine. Now that print media is in decline, they say PR is on it’s way out as well. They never understood that press releases and published articles are just means to an end. The core of PR has always been about communication skills and strategies - the ability to evaluate the competitive landscape, identify the right messages and succinctly and effectively communicate those messages to the right audience -wherever they may be.

Brenner's claim is that the scope of PR's function transcends traditional press release pitching and because of this, PR takes on a strategic role:

The fact is, marketing today is more complicated and more multi-faceted than ever before. Creating, managing and maximizing the success of a marketing program in the digital age requires a real pro - and today, more than ever, that pro is a public relations expert.

What Brenner fails to address in his rebuttal is that power of public relations professionals to shape the message is shrinking.  Brenner would like you to think that PR professionals are uniquely qualified to compose and convey that message.  An inconvenient reality that I have  mentioned in a prior post puts that assumption to question:

... your reputation is controlled by a marketplace where your message competes with that of those who don't agree with your message.

There are too many PR professionals who think that some creatively spun copy will tidy up and protect a brand that is self-destructing because of product or service issues.  It doesn't work that way anymore.

Carl Morris has a great post on his blog from this past January that chronicles how badly PR people screwed things up for Chrysler and Target.  And let's not forget the feud between TechCruch and Lois Whitman.

Consumer sentiment toward corporate America ranges from skeptical to cynical.  Quoting an excerpt from an April 28 story from Reuters about a Harris poll:

"What was surprising in this year's study was the very clear total loss of trust in corporate America," said Robert Fronk, senior vice president at Harris. "The focus on individual rewards, the focus on greed all really added up to this incredible drop."

Respondents said the brutal recession has darkened their view of corporate America, with 75 percent reporting their opinion of corporations was lower due to the downturn. They saw little hope for economic improvement, with 43 percent expecting conditions to get worse over the next six to 12 months.

Good PR professionals who understand how the playing field has changed can help a client from making gaffes, but they can no longer repair the damage that bad behavior leaves behind.

The companies that will succeed in the future are those who straighten up and act in a way such that their operations align with the ideals they set forth in their literature.  Letting the employees, rather than paid professionals, write the posts will go a long way towards meeting that goal.

Prioritizing Social Media Strategies.

Friday, May 29, 2009 by Lindsey Bailey
Often in my conversations with prospects investigating new means of acquiring more customers online, I hear day after day "well, we really want to get into social media".  I simply ask, "why"?  This is what's interesting...I think it's a classic case of Keeping up with the Jones'.  Social Media can be great, you can have conversations, forums, discussions, etc with people interested in what you do.  But honestly, how are you measuring it?  What is it really doing for your bottom line?  If you can answer that question, I'll be a monkey's uncle...er, aunt.



Twitter and Facebook are especially popular destinations with the folks I come into contact with.  Listen when I tell you:  Blog First, Then Twitter.  I'm not going to reinvent the Corporate Blogging wheel, so I want you to check out what our CEO Chris Baggott had to say about it:

"your strategy needs to start with Corporate Blogging.   Blogs are the place where you tell the stories of your organization, the problems you solve for your customers and share your thoughts.  Twitter is perfect for helping you expose those thoughts with a catchy blurb and a link back.

Without the foundation of the blog, what exactly do you think you can accomplish as a company?  How would you measure it?   A Tweet that leads to your blogs, also leads to conversions on your CTA's.   That's how you build reltionships...my moving the relationship forward to the next step."


Exactly.  What is a 140 character Tweet going to tell me about your business?  It can lead me somewhere, an "about us" landing page, a business blog, but that 140 characters is not the place to even begin to tell me who you are, and what you do.  I like the analogy of the text message/email.  I'll text my friend to tell her to "meet me at the mall at 5:30"...but I'm certainly not going to text her a novel about my day.  That's better suited for a more appropriate platform.  Each of these platforms does in fact have its place in your arsenal, but know where to start.  Get some great content up on your business blog, make it searchable, THEN drive qualified leads there with your Facebook and Twitter. 

Improve your keyword usage

Friday, May 22, 2009 by Compendium Client Marketing
When blogging for search engine optimization it is important that you lead the effort, as a blogger, by using the keywords targeted by your organization.

Keywords for you to focus on when writing your blog posts can be found in the Important Keywords Tool on the right side of your user dashboard next to the text editor.  Use one or more of these phrases in your blog post to help improve search engine results.

Including keywords in every blog post:
  1. Keeps the content focused and on topic
  2. Maximizes the opportunity for content to get distributed to keyword blogs
  3. Plays a key role in fueling the keyword blogs with the content necessary for SEO and visitor traffic

Post Idea:

Select 2 to 3 related keywords or phrases and write your post now.

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Tips for proper image formatting

Wednesday, May 13, 2009 by Compendium Client Marketing
Adding images is easy. It's only a three step process:
  1. Select a location in your post and then click on the image icon   
  2. Insert the image by uploading it or using a url
  3. Format the image
Here are some quick tips for properly formatting images:
  • Width & Height: Make sure that the ratio proportions are locked to ensure the image resizes proportionally. Also, note that images are resized to a lower resolution to speed up load times
     
  • Padding: Add a small amount of padding around every image to ensure that there is separation between your images and your content.
     
  • Align: Adjust the image in relation to the text to ensure that it is easier for a blog reader to follow the content of the post and catches their eyes.
     
  • Description: This isn't really a formatting field. This is a field for search engines. Make sure you label the image with a description that is relevant to the image and the content in your post. If relevant include a keyword rich phrase.
     
If you have any questions about how to integrate images into your blog post contact our product support team and we'll be more than happy to walk you through it.

Login and Smile

Monday, May 11, 2009 by Douglas Karr
Sometimes it simply takes an email to motivate someone in their corporate blogging strategy.  We've had some luck with past emails that were soft on text but strong on image. 

Today we're sending out a nice email announcing our next webinar and so I put together the following image to drive home the message:

How to Start a Business Blog

How to Start a Business Blog? 

Post relevant, compelling content every opportunity you get!  Talk about your customers and how you solve their problems.

Free Webinar

Using Blogs to Generate and Nurture Demand into Closed Business.

Hosted by Richard Cunningham, VP Marketing of Right On Interactive and Chris Baggott Co-founder, CEO of Compendium Blogware. Thursday, December 3rd 2009.
Sign up here »

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