Successful Business Blogging

I have been throwing this term "inbound marketing" around in my conversations with clients interested in blogging for SEO and lead generation. I have stopped myself a few times to make sure the person on the other end of the phone understands what that means and how powerful it is. Sometimes they do and sometimes they don't.

Inbound marketing is as simple as providing information about what that person (in the blogosphere "searcher") was looking for at exactly the moment they are looking for it. Search is really the primary and best way to accomplish this. Compare this strategy to traditional mediums of billboards, newspapers, radio, etc... as a marketer it is a challenge to truly know if those people who see or hear you ad are even remotely interested in or qualified to buy your product. With search and an inbound strategy your customers are online, searching for an answer to their problem and ta-da! there it is in the form of a zillion results on the topic they specifically asked for. Compendium's keyword focused blogging tool allows companies to not only be a part of those zillion search results but to capture the prime search real estate and actually "win" . Provide a web page all about their company and dedicated to exactly what the potential customer was looking for, then provide clear next steps for the person to engage with you company. Powerful stuff! Powerful, measurable, money making, stuff!